A new study shows GenAI boosts creativity in individuals with fewer original ideas, but that effect levels off with high-performing creatives.

At the 2024 Olympic Games in Paris, AI is enhancing fan interactions, improving accessibility, and creating immersive experiences.

Led by the IOC’s Olympic AI Agenda, the 2024 Paris Games will usher in an AI-powered revolution in broadcasting and fan engagement.

“It’s actually really important for all of us as a community to use the half-baked technology and participate in its development.”

“The ethical issue now has to be baked into every single conversation about technology,” explains ETC’s Yves Bergquist.

Peter Csathy examines the concept of content, introduced by will.i.am, serving as a creative seed in a generative AI world.

Remote production not only streamlined the BBC’s Euro 2024 coverage, but also brought environmental and cost-efficiency benefits.

Gaining traction as a way to bolster sporting broadcasts, private or standalone 5G technology is in the spotlight at the 2024 summer games.

By embracing digital transformation and leveraging AI and data analytics, broadcasters can stay ahead of the curve.

Wimbledon Broadcast Services shared more of the 2024 Championships action in HDR this year, captured and managed by NEP.

MrBeast president Marc Hustvedt shows how creators are evolving from on-camera talent to producers, becoming in-house partners for brands.

It seems counterintuitive, but these digital personas are actually perceived as authentic by many viewers and followers.