NPAW (Nice People At Work) is the leading video intelligence company helping online streaming services grow worldwide. With more than a decade of experience developing groundbreaking and scalable analytics solutions to optimize performance and user engagement to build media experiences that maximize revenue. YOUBORA, and its suite of add-ons, provides advanced visibility of platform performance, audience behavior, advertising and content efficiency in real-time to support informed, data-driven decisions. 

NPAW serves more than 150 video services and processes 100 billion plays per year worldwide. Established in 2008 by co-founders of video streaming service Rakuten TV, NPAW has offices in Barcelona and New York with teams throughout the world.