Post tool vendors believe AI will be most effective at speeding up some of the more tedious and time-consuming aspects of content creation.

Exec producer Mari Jo Winkler-Ioffreda details the sustainable production practices for “True Detective: Night Country” at NAB Show 2024.

Paramount Global is trialing AI in a number of different areas including speeding up the way the company analyses thousands of scripts.

“Virality fades. Fame fades. Attention fades,” Casey Neistat explains. “All that stuff goes away. But if you make something great, it lasts.”

From previs through post-production, NAB Amplify rounds up some of the most popular AI tools for professional content creators.

A new report from Accenture advises that traditional media companies must reinvent themselves systemically, from the ground up.

YouTube comprises 10% of all TV viewing in the US, so why are advertisers reluctant to buy YouTube ads streamed to connected TVs?

MrBeast YouTube president Marc Hustvedt shares his insights into “The Top Five Trends in the Creator Economy” at the 2024 NAB Show.

Venture capitalists and others are experimenting with a variety of ways of funding creators and monetizing their content effectively.

Creator Economy Amplified explores the trends, tools and strategies that are reshaping this dynamic sector for creators and marketers alike.

News orgs are on their guard against AI-generated deepfake news stories, but they’re also keen to adopt AI tools to save time and money.

Despite 16 high-profile cases, US courts will struggle to find legal precedents that clearly apply in the battle between GenAI and creators.