It’s All About the Workflows, Baby

From camera to cloud to “watch next:” guidance and expertise to help make your media workflows… work

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The Case for Hollywood to Move to Cloud… Like, Today

A new white paper provides guidance on five key business objectives — enabled by cloud infrastructure and services — that studios will need to succeed in a new era of content production.
Adrian Pennington
cloud based workflows
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IABM: Broadcasters Need to Clarify Cloud Economics (and Expectations)

Jennifer Wolfe
streaming SRT transport delivery
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Codecs 101: A Post-Production Primer

Adrian Pennington
streaming video television video glitch
Connect

Mass, Interactive Live Streaming Needs a Different Strategy/Structure

Adrian Pennington
April 11, 2023

The Future of Production Amplified: How ETC@USC is Helping Hollywood Embrace Generative AI

Yves Bergquist, director of ETC@USC’s AI & Blockchain in Media Project, on generative AI and what it means for the future of production.
Amplify Content Team
From “The Lord of the Rings: The Rings of Power,” courtesy of Amazon Studios
April 17, 2023

How “The Lord of the Rings: The Rings of Power” Is Advancing Cloud-Based Collaboration

VFX producer Jesse Kobayashi showcased the cloud-based workflow for “The Lord of the Rings: The Rings of Power” at NAB Show.
NAB Show Daily
From “The Boy, The Mole, The Fox, and The Horse,” The Boy, the Mole, the Fox and the Horse," now streaming on Apple TV+
March 28, 2023

Resilience, Remote Collaboration, and Creativity on “The Boy, the Mole, the Fox, and the Horse”

The 2023 NAB Show will host a conversation with the creative team behind short film "The Boy, the Mole, the Fox, and the Horse."
Amplify Content Team
March 14, 2023

The Future of Production Amplified: How Open Source Is Taking Hollywood by Storm

The ASWF’s David Morin explains why the development of a strong software engineering community is critical to the future of film production.
Amplify Content Team
big data metaverse web3
March 13, 2023

Life Advice for Working Remotely with Large Media Assets

Across M&E, executives report that their teams are continuing to “shore up” remote workflows to better prepare for whatever lies ahead.
Jennifer Wolfe
February 21, 2023

The Future of Production Amplified: Bringing Finishing to the Cloud

Katrina King, global strategy leader for content production at AWS, on the impact of cloud production on the future of film & TV production.
Amplify Content Team
remote collaboration data editing storage
March 7, 2023

What Makes Remote Workflows… Work

Remote workflows are increasingly being adopted for film and TV production but still present challenges to the post-production process.
Adrian Pennington
cloud storage data storage and cloud computing
February 14, 2023

Public Cloud Is Ready for Live Production at Scale

Cloud infrastructure is finally ready for delivering and monetizing live events and experiences reliably at scale.
Adrian Pennington
generative AI artificial intelligence cloud
February 6, 2023

Is There a Dark Cloud Over Cloud Storage?

Despite already exceeding their budgets in 2022, the majority of organizations will spend more on expanding cloud storage capacity in 2023.
Jennifer Wolfe
cloud storage data storage and cloud computing
January 7, 2023

SaaS, IaaS, PaaS: Cloud Computing Class Is in Session

While most companies today straddle an on-premise into cloud hybrid position, a move to a hybrid multicloud scenario is all but inevitable.
Adrian Pennington
December 6, 2022

From Cloud to Edge and Back Again: What Comes Next for Live Streaming

The live streaming industry is turning to edge computing to help reduce latency and bandwidth costs and keep up with customer demands.
Adrian Pennington