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A Cinema Scholar Explains How AI is Upending the Movie and TV Business
Holly Willis, professor of cinematic arts at USC, explains the impact of fears over artificial intelligence on the Hollywood strikes.
FAST Is “TV on Steroids” as Content, Channels, and Revenue All Go Hard
Executives in charge of four of the leading FAST services convened at NAB 2023 to give a full overview of the sector and where it is headed.
Streaming Consolidation Continues: Live Sports Keeps Linear TV in the Mix
Amid continuing streaming consolidation, Parks Associates reports that 88% of US internet homes had at least one OTT subscription service.
Continuing Expansion of NextGen TV Brings New Opportunities
Television broadcasters yet to put NextGen TV on the air can prepare by taking advantage of the numerous ATSC 3.0 happenings at NAB Show.
How Connected TV Can/Should Enable Content Discovery
LG Ad Solutions study highlights the importance of TV homepages as the focal point for content discovery amid increasing CTV content.
Getting Personal: How Advertising’s “Big TV-First” Tactics Need to Adapt
Linear TV is converging with digital channels into Converged or Advanced TV at pace, but the advertising ecosystem isn’t keeping up.
Why Connected TV Is Both an Answer and a Question for Premium Streamers
Connected TV is proving to be the savior for major streaming services as US viewers actively embrace ads in return for cheaper content.
Here’s Why (and How) Terrestrial TV Distribution Is “Greener” Than IP-Delivered Content
Old-fashioned over-the-air broadcast TV is greener than streaming, according to a a new report drawing on data from across Europe.
How Ad-Supported Streaming Services Could Serve Up the Future of TV
Ad-supported streaming services look like the future of video consumption as OTT and linear TV merge with the rise of FAST services.
In TV and Film, Whenever There’s Economic Inequality… It’s Payback Time
Hollywood is bringing class warfare out into the open with the release of films like “Glass Onion,” “The Menu,” and “Triangle of Sadness.”
Let’s Get Into the Economics of Streaming and TV Content
Analysts predict that streaming will become more expensive and more frequently interrupted by ads as studios look to balance their budgets.
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