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Why Streaming Has to Become More Social, Interactive, and Immersive
Deloitte’s 2023 Digital Media Trends survey finds subscription fatigue is rising, increasing the challenges to SVODs to retain customers.
Jim Louderback: YouTube Makes Global Domination Easier for Creators, Just as the Extreme Dangers of Social Media Are Revealed
YouTube makes it easier to add language tracks, social media may be unhealthy for teens, and AI-generated images are essentially open source.
Jim Louderback: TikTok is the King of Social Video, Twitch Owns Monetization, and Roblox Rules Time Itself
New per-post revenue analysis reveals the surprising state of creator earnings. Twitch is the most lucrative.
TikTok and the Meme-ification of Social Marketing
A new report from TikTok predicts the shortform video platform will inspire people to test out new ways of thinking and behaving in 2023.
Why Deepfakes Are So Dangerous for Social Media
Deepfake video and other synthesized material is cropping up all over the internet, and fingers are pointing at TikTok as the worst culprit.
Who Is Making Money From Social Media (and How) (and Is It Weird)?
Creators trying to make a living on platforms like TikTok, Instagram, Facebook and YouTube often find themselves in an uncertain world.
Creators vs. Social Platforms: Who Wins the Next Battle (and How)
Patreon offers creators insight on how creators can adapt to the whiplash of social media companies constantly trying to one-up each other.
Here’s Where Social Marketing Is Headed
Social media management company Hootsuite has released its Social Media 2023 Trends report. Check out some notable takeaways from the report.
If Social Media Makes You Feel Some Type of Way, Then It’s Working
Social media acts like a drug on our social behavior, changing how we think about right and wrong and fomenting social division by design.
Social Media Marketing Has Become an Unstoppable Force
The value of social media across functions is clearer than ever, but finding experienced talent is the top challenge businesses face.
Charting Gen Z’s Social Media Consumption
While TikTok has established itself as one of the top online platforms for US teens, the share of teens using Facebook has fallen sharply.
“Nope:” Jordan Peele, Social Commentary and Cinema Spectacle
Writer and director Jordan Peele’s new film “Nope” blends genres, combining sci-fi and horror with comedy, drama and his trademark satire.
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