Led by the IOC’s Olympic AI Agenda, the 2024 Paris Games will usher in an AI-powered revolution in broadcasting and fan engagement.

“We don’t write thinking about the effect it has on our audience,” explains Lanthimos. “We don’t know how people are going to react.”

Virtual production, AI and digital outreach are some of the new and expanded innovations delivering coverage of the Paris Olympic Games.

A new report surveys the current state of generative AI in Media & Entertainment, finding overwhelming interest or active use in process.

This summer’s sports broadcasting schedule means a new dawn for 5G, a technology that promises to revolutionize live production.

Sprout Social’s “2024 Influencer Marketing Report” analyzes trends in the current landscape along with their impact in the future.

EP Gary Goetzman, DP Jac Fitzgerald, VFX Supervisor Stephen Rosenbaum, and more detail the making of Apple TV+ series “Masters of the Air.”

The series revisits 1960s Palm Beach, with visuals inspired by photographer Slim Aarons and captured by cinematographer Todd McMullen.

Post tool vendors believe AI will be most effective at speeding up some of the more tedious and time-consuming aspects of content creation.

Long-form content is on the rise even on short-form platforms like TikTok, where M&E publishers are seeing greater engagement and growth.

Sean Evans, co-creator and host of “Hot Ones,” will divulge how he’s Heating Up the Zeitgeist on the Main Stage of the 2024 NAB Show.

Once confined to the realms of Star Trek, the holodeck is edging closer to reality, according to OTOY founder and CEO Jules Urbach.