138 Results for ctv
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Where Are We With Consumers and CTV? Because It Keeps Changing
An LG Ads Solutions survey shows CTV used for advertising as households continue to replace subscriptions and linear TV for FAST channels.
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CTV Requires Converged Content Protection
Intertrust’s “2022 Secure Streaming & Broadcast Workflows” report shows broadcast TV will continue to be viable for the foreseeable future.
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Why CTV Is the Platform To Watch for 2022
While there is work to be done, 2022 could be a massive year for CTV as a means of finally uniting content with viewers and with brands.
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The Ever-Changing Scenery of the CTV Landscape
Expanding opportunities to reach engaged CTV audiences, US viewers are spending more time with AVOD and OTT content aggregators than SVOD.
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Cross-Platform Measurement Continues to Impede CTV Ad Growth
A new report shows the biggest factors driving the adoption of converged TV rely on accurate measurement and attribution across platforms.
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CES 2023: Controlling the Connected Home and Media Delivery/Distribution
In its report following CES 2023, Parks Associates finds that Smart TVs now represent the most important point in the connected home.
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“Troll:” Norway’s Motion Blur Makes a Modern (Ancient) Kaiju
Employing an all-Norwegian crew and VFX vendors, Norway’s “Troll” has toppled “RRR” to become Netflix’s best performing non-English film.
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Audiences Are Heading to FAST, But Will the Ad Dollars Follow?
As the FAST space explodes, a new report projects that by 2025 ad spend on FASTs will surpass that of cable, broadcast or SVOD services.
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FAST Channels: Finding the Right Playout Solution/Strategy
FAST channels are a win-win situation for content owners, publishers and end-users, but ad insertion remains one of the biggest challenges.
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Say Hello to HVOD, Your Current and Future Streaming Business Model
As ad-supported subscription options continue to proliferate, the hybrid video-on-demand (HVOD) model will dominate streaming going forward.
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RIP The Golden Age of Streaming (2013-2023)
High-profile series and feature film cancellations signal of a reorientation of the content model by premium streamers.
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Provider Priorities Are Cost Control and Live Streaming at Scale
Controlling costs is the single biggest challenge facing streaming service providers, according to Bitmovin’s new Video Developer Report.