FAST is now both incredibly popular and immensely disjointed, even “more fragmented than cable TV used to be,” says Evan Shapiro. 

An LG Ads Solutions survey shows CTV used for advertising as households continue to replace subscriptions and linear TV for FAST channels. 

Intertrust’s “2022 Secure Streaming & Broadcast Workflows” report shows broadcast TV will continue to be viable for the foreseeable future.

While there is work to be done, 2022 could be a massive year for CTV as a means of finally uniting content with viewers and with brands.

Expanding opportunities to reach engaged CTV audiences, US viewers are spending more time with AVOD and OTT content aggregators than SVOD.

A new report shows the biggest factors driving the adoption of converged TV rely on accurate measurement and attribution across platforms.

Delivering single live events with FAST channel integration can demonstrate immediate ROI, explains Amagi’s Kalaivani Sivasankaran.

Big Tech’s resources vastly exceed those of traditional media, Luma Partners contends, resulting in an almost unbeatable advantage with AI.

Creator-driven content continues to rise, with TV/video buyers giving it the same budget resources as premium “Hollywood”-produced content.

Media analyst Doug Shapiro suggests that pay TV is more resilient than we thought in his holistic view of the video value chain in the US.

NFL Media director of engineering Michael Blanchard details the NFL’s cross-platform approach to delivering top-tier streaming experiences.

A new report from Accenture advises that traditional media companies must reinvent themselves systemically, from the ground up.