An LG Ads Solutions survey shows CTV used for advertising as households continue to replace subscriptions and linear TV for FAST channels. 

Intertrust’s “2022 Secure Streaming & Broadcast Workflows” report shows broadcast TV will continue to be viable for the foreseeable future.

While there is work to be done, 2022 could be a massive year for CTV as a means of finally uniting content with viewers and with brands.

Expanding opportunities to reach engaged CTV audiences, US viewers are spending more time with AVOD and OTT content aggregators than SVOD.

A new report shows the biggest factors driving the adoption of converged TV rely on accurate measurement and attribution across platforms.

In its report following CES 2023, Parks Associates finds that Smart TVs now represent the most important point in the connected home.

Employing an all-Norwegian crew and VFX vendors, Norway’s “Troll” has toppled “RRR” to become Netflix’s best performing non-English film.

As the FAST space explodes, a new report projects that by 2025 ad spend on FASTs will surpass that of cable, broadcast or SVOD services.

FAST channels are a win-win situation for content owners, publishers and end-users, but ad insertion remains one of the biggest challenges.

As ad-supported subscription options continue to proliferate, the hybrid video-on-demand (HVOD) model will dominate streaming going forward.

High-profile series and feature film cancellations signal of a reorientation of the content model by premium streamers.

Controlling costs is the single biggest challenge facing streaming service providers, according to Bitmovin’s new Video Developer Report.