149 Results for ctv
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Where Are We With Consumers and CTV? Because It Keeps Changing
An LG Ads Solutions survey shows CTV used for advertising as households continue to replace subscriptions and linear TV for FAST channels.
CTV Requires Converged Content Protection
Intertrust’s “2022 Secure Streaming & Broadcast Workflows” report shows broadcast TV will continue to be viable for the foreseeable future.
Why CTV Is the Platform To Watch for 2022
While there is work to be done, 2022 could be a massive year for CTV as a means of finally uniting content with viewers and with brands.
The Ever-Changing Scenery of the CTV Landscape
Expanding opportunities to reach engaged CTV audiences, US viewers are spending more time with AVOD and OTT content aggregators than SVOD.
Cross-Platform Measurement Continues to Impede CTV Ad Growth
A new report shows the biggest factors driving the adoption of converged TV rely on accurate measurement and attribution across platforms.
Why FAST Fuels (Global) Quality and Opportunity
Evolving at speed in the US, the FAST channels are expected develop into a $10 billion+ global industry with few signs of slowing down.
How Connected TV Can/Should Enable Content Discovery
LG Ad Solutions study highlights the importance of TV homepages as the focal point for content discovery amid increasing CTV content.
Evan Shapiro: Streaming Habits Have Shifted (Again)… Here’s How and Why
While shifting rapidly, US consumer streaming behavior is changing somewhat differently at the far ends of the demographic spectrum.
Guided Tours Explore Content Management Solutions
New guided tours allow 2023 NAB Show attendees to learn more about data management, production solutions and the evolution of video.
Chris Rock Weaponizes Streaming With His Live, Multi-Camera “Selective Outrage” Special
One year after the infamous Oscars slap, Chris Rock’s comedy special “Selective Outrage” becomes the first live event to stream on Netflix.
Evan Shapiro: M&E Is Being Reassembled in Real Time
Media analyst Evan Shapiro says no one knows exactly where the industry is headed… but here are some possibilities.
Destination Cloud: Here’s How Live Broadcast Can Get There
SMPTE teams with Portland company Port 9 on the development of live production workflows that give broadcasters all the benefits of cloud.
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