Filling the void left by media consolidation, creator-led content is engaging audiences and driving new revenue models, finds Evan Shapiro.

MrBeast president Marc Hustvedt shows how creators are evolving from on-camera talent to producers, becoming in-house partners for brands.

It seems counterintuitive, but these digital personas are actually perceived as authentic by many viewers and followers.

There’s a new convergence between business and content creation as more investors are recognizing the potential of the Creator Economy.

One of the highlights of the NAB Show Creator Lab was a powerhouse panel with pros dissecting developments impacting the creator economy.

MrBeast YouTube president Marc Hustvedt shares his insights into “The Top Five Trends in the Creator Economy” at the 2024 NAB Show.

Creator Economy Amplified explores the trends, tools and strategies that are reshaping this dynamic sector for creators and marketers alike.

New research from creator agency Billion Dollar Boy shows that the creator economy continues to lead in the adoption of new technologies.

Although sponsored content remains the top revenue stream for creators, eMarketer’s Jasmine Enberg says other revenue sources are now growing at the fastest rate.

New academic research presents a comprehensive analysis of the influencer economy and its impact on the digital economy.

A new Deloitte survey explains what differentiates content creators from influencers and what drives consumer trust in brand endorsements.

As platforms cut back on creator support, many “accidental entrepreneurs” are left to navigate the creator economy’s complexities alone.