Continued growth will be driven by marketing through short-form videos on platforms like Instagram, TikTok, and YouTube.

Brands that “prioritize community and build authentic creator relationships” will benefit from influencer marketing, says Gavin Guidry.

While this job “has the worst reputation,” Lorenz says, “It’s actually incredibly, incredibly hard. You [have] to be a great storyteller.”

Even in short-form video, explains filmmaker and content creator Adrian Per, “You still want to keep the basic principles of storytelling.”

“Extremely Online” is WaPo columnist Taylor Lorenz’s creator-centric chronicle of social media and the birth of the creator economy.

Mr. Beast wants to produce TV, collective action for the creator economy, weird new chatbots, and algorithm insights from Adam Mosseri.

Twitch turmoil, Baby Gronk, Shorts improvements, what Apple’s new headset means for creators, and much more!

Comprising over 200 million people globally, the creator economy is an industry pegged to reach more than $100 billion by the end of 2023.

Updates from YouTube’s Brandcast and NFL Chief Roger Goodell’s surprise appearance, also new unskippable ads and AI for advertisers.

Content Inc. host Joe Pulizzi and Creator Science founder Jay Clouse dissect the anatomy of what makes creators and influencers tick.

Meta innovates, creators quit, Google flips, and much more with this week’s “Inside the Creator Economy.”

The 2023 NAB Show session, “The Independent Age in the Creator Economy,” offered expert insights into brand partnerships and more.