122 Results for creator-economy
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Jim Louderback: YouTube’s Massive Impact on the US Economy, a Brandcast Touchdown, and Updates on TikTok’s Montana Mess
Updates from YouTube’s Brandcast and NFL Chief Roger Goodell’s surprise appearance, also new unskippable ads and AI for advertisers.
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Advice for Content Creators Who Want to Be Content Entrepreneurs
Content Inc. host Joe Pulizzi and Creator Science founder Jay Clouse dissect the anatomy of what makes creators and influencers tick.
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Jim Louderback: Get Paid for Views, Not Ads; Meta’s Surprising New Strategy; and Influence Beats Work for Young Adults
Meta innovates, creators quit, Google flips, and much more with this week’s “Inside the Creator Economy.”
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Navigating the Creator Economy: A Deep Dive with Industry Experts at the 2023 NAB Show
The 2023 NAB Show session, “The Independent Age in the Creator Economy,” offered expert insights into brand partnerships and more.
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Jim Louderback: The TikTok-YouTube Ad Battle, Text Comes to AI Images, BlueSky and More
The latest developments in the short-form video space, where YouTube and TikTok are battling for your attention and money.
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Jim Louderback: The Root of YouTube’s Revenue Decline, And Why Being a Creator Is the Ultimate Career Hack
Ad pullback continues as YouTube revenue declines. New Gen AI breakthrough adds recursion and autonomy.
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Jim Louderback: Saving Journalism on TikTok and YouTube, Plus 7 Surprisingly Successful Shorts Formats
Interesting creator economy insight from my visit to the International Journalism Festival (#IJF23) last week.
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Jim Louderback: Twitter vs. Substack, More Meta Missteps and Amazing New AI Tools to Auto-Convert Long-Form to TikTok, Shorts and Reels
Meta lays off much of its creator partnership team, Twitter and Substack are at war, and TikTok was fined $16M for exposing children.
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The Creator Economy Is… Going Through Changes
It will be a challenging year for the creator economy, with brands cutting back on spending under more austere and uncertain conditions.
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Citibank: The Creator Economy Will Be Worth $75 Billion by 2024
The creator economy is on track to reach $75 billion by 2024, with half of revenues stemming from ad-based video platforms like YouTube.
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Jim Louderback: A Creator Economy in Transition + Pew TikTok Survey Finds Broad Support for Ban
A comprehensive analysis of the creator economy by global VC firm Antler shows an industry in transition.
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Jim Louderback: Shocking! YouTube Subscribers and Views Devalued — and Epic Shakes Up the Creator Economy!
This week we cover the devaluation of YouTube subs and views, Epic Games’ launch of “Creator Economy 2.0” for Fortnite, and TikTok’s CEO.