129 Results for creator-economy
Are you looking for something on NAB Show? Click Here
What Comes Next for the Creator Economy? (Um, Apart from That $480 Billion)
Continued growth will be driven by marketing through short-form videos on platforms like Instagram, TikTok, and YouTube.
Gavin Guidry: How to Get Great Content From/With/By Creators
Brands that “prioritize community and build authentic creator relationships” will benefit from influencer marketing, says Gavin Guidry.
Consider Creators As You Would Any Other Media Entrepreneur, Say Gary Vee and Taylor Lorenz
While this job “has the worst reputation,” Lorenz says, “It’s actually incredibly, incredibly hard. You [have] to be a great storyteller.”
“My Ken’s Job Is Camera:” Adrian Per’s Perspectives on Storytelling
Even in short-form video, explains filmmaker and content creator Adrian Per, “You still want to keep the basic principles of storytelling.”
Taylor Lorenz: How the Creator Economy Became… an Economy
“Extremely Online” is WaPo columnist Taylor Lorenz’s creator-centric chronicle of social media and the birth of the creator economy.
The Mr. Beast Game Show, TikTok OH NO, and the Truth About Instagram Algorithms
Mr. Beast wants to produce TV, collective action for the creator economy, weird new chatbots, and algorithm insights from Adam Mosseri.
Jim Louderback: Twitch Enrages Creators Again — Why Can’t they Learn? Plus the Dark Side of Baby Gronk and Good News for Shorts Creators!
Twitch turmoil, Baby Gronk, Shorts improvements, what Apple’s new headset means for creators, and much more!
What’s Behind the $100 Billion+ Creator Economy (Hint: It’s Not Creativity)
Comprising over 200 million people globally, the creator economy is an industry pegged to reach more than $100 billion by the end of 2023.
Jim Louderback: YouTube’s Massive Impact on the US Economy, a Brandcast Touchdown, and Updates on TikTok’s Montana Mess
Updates from YouTube’s Brandcast and NFL Chief Roger Goodell’s surprise appearance, also new unskippable ads and AI for advertisers.
Advice for Content Creators Who Want to Be Content Entrepreneurs
Content Inc. host Joe Pulizzi and Creator Science founder Jay Clouse dissect the anatomy of what makes creators and influencers tick.
Jim Louderback: Get Paid for Views, Not Ads; Meta’s Surprising New Strategy; and Influence Beats Work for Young Adults
Meta innovates, creators quit, Google flips, and much more with this week’s “Inside the Creator Economy.”
Navigating the Creator Economy: A Deep Dive with Industry Experts at the 2023 NAB Show
The 2023 NAB Show session, “The Independent Age in the Creator Economy,” offered expert insights into brand partnerships and more.
Result not found.