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Can GenAI Make You a Creative Genius? Sure, But There’s a Catch (There’s Always a Catch)
A new study shows GenAI boosts creativity in individuals with fewer original ideas, but that effect levels off with high-performing creatives.
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AI at the 2024 Paris Games: Delivering a New Olympics Experience for Fans
At the 2024 Olympic Games in Paris, AI is enhancing fan interactions, improving accessibility, and creating immersive experiences.
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AI at the 2024 Paris Games: Transforming the Olympics Broadcast
Led by the IOC’s Olympic AI Agenda, the 2024 Paris Games will usher in an AI-powered revolution in broadcasting and fan engagement.
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Good AI Is Ethical AI: Everyone in M&E Needs to Experiment (Everyone!)
“It’s actually really important for all of us as a community to use the half-baked technology and participate in its development.”
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Good AI Is Ethical AI: The Media & Entertainment Industry Has to Check Itself
“The ethical issue now has to be baked into every single conversation about technology,” explains ETC’s Yves Bergquist.
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Can Human Creativity Seed AI Without Really Bad Consequences?
Peter Csathy examines the concept of content, introduced by will.i.am, serving as a creative seed in a generative AI world.
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From Pitch to Post-production: BBC Sport’s Remote Workflow for the Euros
Remote production not only streamlined the BBC’s Euro 2024 coverage, but also brought environmental and cost-efficiency benefits.
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How an SA 5G Network Is Connecting the Paris Olympics Broadcasts
Gaining traction as a way to bolster sporting broadcasts, private or standalone 5G technology is in the spotlight at the 2024 summer games.
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How to Rethink and Redefine the Sports Broadcast (Hints: Real-Time Data and Personalization)
By embracing digital transformation and leveraging AI and data analytics, broadcasters can stay ahead of the curve.
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NEP Serves Up HDR to Wimbledon Broadcast Services
Wimbledon Broadcast Services shared more of the 2024 Championships action in HDR this year, captured and managed by NEP.
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Marc Hustvedt and Samir Chaudry: The Creator Economy Is Actually Now the Ad Economy
MrBeast president Marc Hustvedt shows how creators are evolving from on-camera talent to producers, becoming in-house partners for brands.
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Are Consumers Actually “Influenced” by Virtual Influencers? (The Answer May Surprise You!)
It seems counterintuitive, but these digital personas are actually perceived as authentic by many viewers and followers.