Multimedia journalist Peter Bittner synthesizes how GenAI and user-generated content can revolutionize the creator economy

Dash Hudson’s 2024 social media trends report offers a roadmap for leveraging the unique strengths of Creator, Organic and Paid content.

Fresh research from Deloitte highlights a growing trend, challenging the notion that Gen Z only prefers short-form videos.

Programming Everywhere curator Michael Depp on the convergence of traditional broadcasting with the world of social media at NAB Show 2024.

Driven by creator-led content, social commerce stands out as one of the most significant trends for marketers to watch out for in 2024.

The history of the internet is as significant, maybe more significant, told from the lens of the users and creators.

Brands that “prioritize community and build authentic creator relationships” will benefit from influencer marketing, says Gavin Guidry.

Douglas Spotted Eagle shares best practices for creating effective video for social media marketing campaigns.

The days of one-size-fits-all content are over, and by 2050 advanced algorithmic systems will drive media personalization to new heights.

Deloitte’s 2023 Digital Media Trends survey finds subscription fatigue is rising, increasing the challenges to SVODs to retain customers.

New per-post revenue analysis reveals the surprising state of creator earnings. Twitch is the most lucrative.

A new report from TikTok predicts the shortform video platform will inspire people to test out new ways of thinking and behaving in 2023.