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Evan Shapiro: M&E Is Being Reassembled in Real Time
Media analyst Evan Shapiro says no one knows exactly where the industry is headed… but here are some possibilities.
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“MLK/FBI:” How Sam Pollard’s Documentary Assembled Memos, Media and Memories
Based on newly discovered and declassified files, the documentary explores the government’s history of targeting Black activists.
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Once in a Lifetime: How Adam Gough Assembled “David Byrne’s American Utopia”
Editor Adam Gough on his collaboration with director Spike Lee, choreographer Annie-B Parson and cinematographer Ellen Kuras.
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Could GenAI Make You a Creative Genius? Sure, But There’s a Catch (There’s Always a Catch)
A new study shows GenAI boosts creativity in individuals with fewer original ideas, but that effect levels off with high-performing creatives.
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Are Consumers Actually “Influenced” by Virtual Influencers? (The Answer May Surprise You!)
It seems counterintuitive, but these digital personas are actually perceived as authentic by many viewers and followers.
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Recognizing ROI in Influencer Marketing: AI and Virtual Influencers
Influencer Marketing Hub examines the emerging trends and tech that will shape the influencer marketing landscape in the years to come.
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This Is Not a Test: How OBS Prepped Its Tech for Paris 2024 (Practice, Practice, Practice)
Virtual production, AI and digital outreach are some of the new and expanded innovations delivering coverage of the Paris Olympic Games.
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Rates and ROI: Estimations and Calculations for Influencer Pricing
The secret to mastering influencer marketing is to treat influencers with respect, maintain a clear budget, and focus on ROI.
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Doug Shapiro Has Four Scenarios for GenAI in Hollywood (and Honestly, None of Them Are Awesome)
Analyst Doug Shapiro explains how the rapid advancement of GenAI video applications make AI more of a threat than an opportunity to studios.
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The Visual Elements for “Sugar” Make a Different Kind of Hollywood Mystery
Director Fernando Meirelles and DPs César Charlone and Richard Rutowksi discuss their unconventional approach to making AppleTV+ series “Sugar.”
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For “Challengers,” Luca Guadagnino Invented New Ways to Capture the Action (Oh, and the Tennis)
Luca Guadagnino differentiated “Challengers” from other tennis movies through a “kinetic experience” rather than “televisual stillness.”
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Could There Be a Creator Economy for Digital Audio?
Power User host Taylor Lorenz and Bloomberg’s Ashley Carman consider how audio is — and isn’t — being changed by the Creator Economy.