9 Results for PLANNER
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This Era of Convergent TV Requires a Cross-Media Ad Marketplace
The convergence of linear television and streaming is redefining advertising planning into a cross-media marketplace.
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What Are the Best Technologies for Targeted Ads on Streaming TV?
Ad tech solutions vendor Broadpeak says blending media measurement and market research is one way to effectively plan for streaming ads.
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The M&E Industry From Around the World Gathers in Vegas
Global M&E industry converges in Vegas for NAB Show 2023, where international attendees and exhibitors benefit from key advantages.
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Learn About the “Furious” Growth of FAST on the NAB Show Main Stage
NAB Show Main Stage panel “Fast Channels and Furious Growth” features Amy Kuessner, Adam Lewinson, Jim Packer, and Bill Rouhana discussing FAST challenges.
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Supporting the Development of Innovation, From Ideation to Realization
The 2022 NAB Show has been completely reimagined to deliver an intuitive experience that puts innovation at the forefront.
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Zones Facilitate Networking, Discovery and Education
Hands-on demos, startup displays and peer discussions can be found on the show floor
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Solve Industry Challenges, Meet New Colleagues at NAB Show’s Networking Series, NABiQ
NAB Show introduces NABiQ, a new collaborative networking series focused on the three content pillars of Create, Connect and Capitalize.
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One Gateway To Rule Them All: Viewers and Platforms Want Unified Video
Kantar’s Media Trends and Predictions 2022 report highlights platform aggregators, consumer streaming gateways and rising content costs.
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On the Horizon: Impression-Based Selling for Radio
Nielsen’s recent initiative to support the local TV industry’s move to impressions-based buying and selling has implications for the radio industry.