The creator economy emerges as a powerful force in the digital marketing landscape, reshaping the way brands connect with consumers.

Registration is open for NAB Show, April 13-17, 2024, with a focus on AI, streaming universes, virtual production, and the creator economy.

The latest travel film by Grafton Create utilized the Sony FX6, “the obvious choice” for the low-light imagery they wanted.

Brands that “prioritize community and build authentic creator relationships” will benefit from influencer marketing, says Gavin Guidry.

Curtis used no-cut “oners,” swirling camera moves, a contrasted lighting pattern, and a large format sensor combined with portrait lenses.

The “new” Beatles song “Now and Then” utilized the same AI technology that director Peter Jackson employed for documentary “Get Back.”

Filmmaker and host Juliana “Traveling Jules” Broste offers tips for creating an effective and practical studio while traveling.

Elena Piech, creative producer at ZeroSpace, shows how AI can allow you to “do more of the creative decision making.”

Proposals for conference sessions, panels, exhibition floor theaters, speakers and more are now being accepted for the 2024 NAB Show!

“Talking to Menno [Mans], my DP, we were constantly reminding each other, ‘Pressure cooker, pressure cooker,’” says director Chloe Domont

Evan Shapiro and Justin Evans examine how data analytics and engagement are critical in the maturation of Free Ad-Supported Television (FAST)

Whether you’re excited by or wary of the potential for AI, you’re trying to parse how it will change work. Adobe’s Scott Belsky takes that on.