MASV’s State of User-Generated Video 2024 report examines how video content is “influencing” marketing strategies.

FAST platforms have rapidly emerged as a favorite alternative source of ad inventory, replacing eyeballs lost on traditional linear TV.

Creator-driven content continues to rise, with TV/video buyers giving it the same budget resources as premium “Hollywood”-produced content.

New academic research presents a comprehensive analysis of the influencer economy and its impact on the digital economy.

The founder & CEO of Tyler Chou Law For Creators breaks down the legal traps many TikTok, YouTube and other creators unwittingly fall into.

NAB SVP of Emerging Tech John Clark sat down with Viaccess Orca CTO Alain Nochimowski to discuss how generative AI will change content personalization.

“I’ve always loved NAB Show,” Shira Lazar says, “because it has this mix of the technologists, the innovations, the disruptors, and then entertainment and media.”

The global TV and streaming industry is shifting away from Hollywood amid a rise in global demand for non-English content.

With Hitachi Content Software for File, we were able to provide a cost effective, highly scalable ingest and playback environment.

The FAST landscape is crowded. To compete, creators, publishers and broadcasters need to do more than simply make their programming available to viewers.

Leaders at Adobe have tied the company’s future to building generative AI products without scraping copyrighted data from the internet.

Dash Hudson’s 2024 social media trends report offers a roadmap for leveraging the unique strengths of Creator, Organic and Paid content.