TikTok execs use the NAB Show stage to educate and inspire brands and creative agencies about how best to work with the platform.

Content Inc. host Joe Pulizzi and Creator Science founder Jay Clouse dissect the anatomy of what makes creators and influencers tick.

Hub’s new 2023 Video Branding survey finds that content dictates consumer choices, with exclusive content often being the deciding factor.

A new report from TiVo finds that discovering video content is a bigger issue than what we pay each month for the programs we want to watch.

Original drama and film content continues to drive audiences to streaming services, according to Nielsen’s end-of-year research.

Analysts predict that streaming will become more expensive and more frequently interrupted by ads as studios look to balance their budgets.

A guide from automated dubbing system Papercup outlines the best practices for developing a strategy for localization of content.

In Q3 of 2022, foreign-language series held 8% of the demand for streaming originals in the US, up from 6% in the first quarter of 2020.

Squid Game topped the list of non-English language shows in demand among US viewers recently and is part of a wider trend for original stories outside of the Anglo-American cultural hegemony.

“Content” is one of my least favorite terms. Maybe it’s because I count myself as a member of “the media” (another amorphous, ill-defined label that stirs me up; why is […]

New report from IAB shows podcasts and streaming for music and radio are leading digital ad growth, which hit $4.9 billion during 2021.

“Content creator” is a term that is at best utilitarian and arguably lazy, or even disingenuous.