Media analyst Doug Shapiro suggests that pay TV is more resilient than we thought in his holistic view of the video value chain in the US.

NAB EVP/CTO Sam Matheny discussed the importance of consistent measurement practices with Nielsen’s Paul LeFort.

The convergence of linear television and streaming is redefining advertising planning into a cross-media marketplace.

SSAI has the ability to transform OTT advertising revenues and empower providers to compete on the digital stage.

Spatial computing is still an experiment, but Apple has spent billions of dollars developing the Vision Pro using passthrough technology.

Creator COO will be the hot new job category for MBAs according to “Inside the Creator Economy” editor and publisher Jim Louderback.

SMPTE President Renard P. Jenkins says streaming media is no longer a platform, but is rather an environment.

Media cartographer Evan Shapiro delves into the mind of the modern media consumer, providing analysis of the latest audience data.

The 2023 NAB Show session, “The Independent Age in the Creator Economy,” offered expert insights into brand partnerships and more.

Evolving at speed in the US, the FAST channels are expected develop into a $10 billion+ global industry with few signs of slowing down.

The current one-to-many model of video streaming is not fit to cope with the real-time two-way demands of interactive applications.

AI is considered an essential new tool in the progress towards future video compression technologies, but the next few years will be dominated by the transition to existing standards including AV1 and VVC.