464 Results for Capitalize
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How Can/Should Telcos Capitalize on the Metaverse?
As they seek to recoup 5G investments, telcos are searching for new business models and business streams inside the metaverse.
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Capitalize on the Revenue Opportunities of Advertising Sales Management Databases
As a broadcast sales leader, your focus is on revenue. Your sales team must do more than meet budget. You need sustainable ways to keep it growing. Unfortunately, salespeople often […]
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We May Not Get Data, But We Know It Matters
Despite evidence of data illiteracy, U.S. consumers increasingly believe they are responsible for their own data, according to a study from PCH.
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How Influencer-Generated Content Has Become Core to Brand Strategies
The creator economy emerges as a powerful force in the digital marketing landscape, reshaping the way brands connect with consumers.
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What Comes Next for the Creator Economy? (Um, Apart from That $480 Billion)
Continued growth will be driven by marketing through short-form videos on platforms like Instagram, TikTok, and YouTube.
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Gavin Guidry: How to Get Great Content From/With/By Creators
Brands that “prioritize community and build authentic creator relationships” will benefit from influencer marketing, says Gavin Guidry.
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“Saltburn” Is Debauched and Depraved But It Looks Like a Caravaggio Painting. So Let’s Start There.
Director Emerald Fennell’s film is part queasy satire, part gothic horror… and Linus Sandgren shoots it like a dream.
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Evan Shapiro: “What’s Next” for Media in the User-Centric Era — Part 1
Media universe cartographer Evan Shapiro examines the pivotal shift to a user-centric era of media, supported by new consumer research.
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Evan Shapiro: “What’s Next” for Media in the User-Centric Era — Part 2
Evan Shapiro presents his “7 Rules of Gravity” with actionable steps for building a sustainable media business and thriving in this new era.
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Consider Creators As You Would Any Other Media Entrepreneur, Say Gary Vee and Taylor Lorenz
While this job “has the worst reputation,” Lorenz says, “It’s actually incredibly, incredibly hard. You [have] to be a great storyteller.”
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When It Comes to M&E Technology, Let’s Separate “Hot” and “Hype”
A report compiled by Caretta Research finds buyers increasingly selective about new developments, focusing instead on creating efficiencies.
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Evan Shapiro Navigates the “Dark Room:” How Data and Engagement are Shaping the Future of FAST
Evan Shapiro and Justin Evans examine how data analytics and engagement are critical in the maturation of Free Ad-Supported Television (FAST)