545 Results for Capitalize
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How Can/Should Telcos Capitalize on the Metaverse?
As they seek to recoup 5G investments, telcos are searching for new business models and business streams inside the metaverse.
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Capitalize on the Revenue Opportunities of Advertising Sales Management Databases
As a broadcast sales leader, your focus is on revenue. Your sales team must do more than meet budget. You need sustainable ways to keep it growing. Unfortunately, salespeople often […]
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Marc Hustvedt and Samir Chaudry: The Creator Economy Is Actually Now the Ad Economy
MrBeast president Marc Hustvedt shows how creators are evolving from on-camera talent to producers, becoming in-house partners for brands.
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Are Consumers Actually “Influenced” by Virtual Influencers? (The Answer May Surprise You!)
It seems counterintuitive, but these digital personas are actually perceived as authentic by many viewers and followers.
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The NFL’s Creator Partnerships Touch Down With Audiences
The NFL’s collaboration with content creators and social platforms has extended the sport’s influence to a new generation of fans.
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The Economy Part of the Creator Economy: What’s Changed?
There’s a new convergence between business and content creation as more investors are recognizing the potential of the Creator Economy.
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Recognizing ROI in Influencer Marketing: AI and Virtual Influencers
Influencer Marketing Hub examines the emerging trends and tech that will shape the influencer marketing landscape in the years to come.
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Rethink Research: It’s the End of M&E As We Know It
We all acknowledge that media and entertainment is in a period of excessive disruption, but Rethink Research has a more foreboding forecast.
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Recognizing ROI in Influencer Marketing: Growth, Trends and Challenges
A new 2024 benchmark report outlines the significant trends, challenges and strategies shaping the future of the influencer marketing.
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Creators May Want to Expand to Traditional Media, But (Understandably) Have, Ahem, Control Issues
Despite craving breakout success, creators are thriving outside of broadcast TV and are reluctant to partner without creative control.
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Rates and ROI: Estimations and Calculations for Influencer Pricing
The secret to mastering influencer marketing is to treat influencers with respect, maintain a clear budget, and focus on ROI.
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Luma Partners: Big Tech Is Supercharging AI (and Challenging Traditional Media in the Process)
Big Tech’s resources vastly exceed those of traditional media, Luma Partners contends, resulting in an almost unbeatable advantage with AI.