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How Can/Should Telcos Capitalize on the Metaverse?
As they seek to recoup 5G investments, telcos are searching for new business models and business streams inside the metaverse.
Capitalize on the Revenue Opportunities of Advertising Sales Management Databases
As a broadcast sales leader, your focus is on revenue. Your sales team must do more than meet budget. You need sustainable ways to keep it growing. Unfortunately, salespeople often […]
How Influencer-Generated Content Has Become Core to Brand Strategies
The creator economy emerges as a powerful force in the digital marketing landscape, reshaping the way brands connect with consumers.
What Comes Next for the Creator Economy? (Um, Apart from That $480 Billion)
Continued growth will be driven by marketing through short-form videos on platforms like Instagram, TikTok, and YouTube.
Gavin Guidry: How to Get Great Content From/With/By Creators
Brands that “prioritize community and build authentic creator relationships” will benefit from influencer marketing, says Gavin Guidry.
“Saltburn” Is Debauched and Depraved But It Looks Like a Caravaggio Painting. So Let’s Start There.
Director Emerald Fennell’s film is part queasy satire, part gothic horror… and Linus Sandgren shoots it like a dream.
Evan Shapiro: “What’s Next” for Media in the User-Centric Era — Part 1
Media universe cartographer Evan Shapiro examines the pivotal shift to a user-centric era of media, supported by new consumer research.
Evan Shapiro: “What’s Next” for Media in the User-Centric Era — Part 2
Evan Shapiro presents his “7 Rules of Gravity” with actionable steps for building a sustainable media business and thriving in this new era.
Consider Creators As You Would Any Other Media Entrepreneur, Say Gary Vee and Taylor Lorenz
While this job “has the worst reputation,” Lorenz says, “It’s actually incredibly, incredibly hard. You [have] to be a great storyteller.”
When It Comes to M&E Technology, Let’s Separate “Hot” and “Hype”
A report compiled by Caretta Research finds buyers increasingly selective about new developments, focusing instead on creating efficiencies.
Evan Shapiro Navigates the “Dark Room:” How Data and Engagement are Shaping the Future of FAST
Evan Shapiro and Justin Evans examine how data analytics and engagement are critical in the maturation of Free Ad-Supported Television (FAST)
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