The $500 billion online advertising business is in crisis as the internet degrades the very resource it depends upon for its survival.

Linear TV is converging with digital channels into Converged or Advanced TV at pace, but the advertising ecosystem isn’t keeping up.

Marketers are advising brands that influencer content should be an integral part of all digital marketing campaigns going forward.

A new survey shows that marketers are increasingly leaning on creators to strengthen their social community and promote their brand values.

Consumers appear to be more than willing to embrace ads provided the ad load and relevance provides a better experience to that of cable TV.

The FAST ecosystem can be confusing but a new report demystifies the current trends, including the ongoing battle over the interface.

Brand activations inside Fortnite don’t just stake a claim in the metaverse, they also create unique experiences for players to enjoy.

Madeleine Noland, president, Advanced Television Systems Committee (ATSC), provided a look at NextGen TV during 2021 and what to anticipate in 2022 during a conversation at CES: Joining Noland were […]

To build the marketplace of the future, companies must embrace addressable advertising, automated workflows, scale, and data ownership.

A new report, “State of Streaming: Content Discovery,” finds that advertising and social media remains critical to maximizing engagement.

The next wave of consumer wearables, coupled with 5G mobile connectivity, will take VR to the mainstream.

New report from the Global Video Measurement Alliance shows just how crucial social video is for media companies alongside linear audiences.