46 Results for Advertising and Commercials
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Jim Louderback: The TikTok-YouTube Ad Battle, Text Comes to AI Images, BlueSky and More
The latest developments in the short-form video space, where YouTube and TikTok are battling for your attention and money.
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AI-Generated Commercials May Be Cursed Today, But Give the Tech a Minute
The first AI-generated ads and official AI-generated political campaign video herald dangers for which experts say we are absolutely not prepared.
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The Data in and Danger of Our Online “Attention Economy”
The $500 billion online advertising business is in crisis as the internet degrades the very resource it depends upon for its survival.
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Getting Personal: How Advertising’s “Big TV-First” Tactics Need to Adapt
Linear TV is converging with digital channels into Converged or Advanced TV at pace, but the advertising ecosystem isn’t keeping up.
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The Move to Influencer Marketing (and What That’ll Mean)
Marketers are advising brands that influencer content should be an integral part of all digital marketing campaigns going forward.
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Creator Marketing and Why It Matters
A new survey shows that marketers are increasingly leaning on creators to strengthen their social community and promote their brand values.
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Ad Revenue and Audience Realities: How the Streaming Market Has Shifted
Consumers appear to be more than willing to embrace ads provided the ad load and relevance provides a better experience to that of cable TV.
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FAST TV and SVOD Are “Channeling” the Cable Business Model
The FAST ecosystem can be confusing but a new report demystifies the current trends, including the ongoing battle over the interface.
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Fortnite Activations: Branding and Business in the Metaverse
Brand activations inside Fortnite don’t just stake a claim in the metaverse, they also create unique experiences for players to enjoy.
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NextGen TV: Looking Back and Looking Forward
Madeleine Noland, president, Advanced Television Systems Committee (ATSC), provided a look at NextGen TV during 2021 and what to anticipate in 2022 during a conversation at CES: Joining Noland were […]
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Key Transformations Needed for the Video Advertising Universe
To build the marketplace of the future, companies must embrace addressable advertising, automated workflows, scale, and data ownership.
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How Social Media and TV Advertising Boost Content Discovery
A new report, “State of Streaming: Content Discovery,” finds that advertising and social media remains critical to maximizing engagement.