The secret to mastering influencer marketing is to treat influencers with respect, maintain a clear budget, and focus on ROI.

The need for authenticity and high engagement are reshaping influencer marketing strategies for brands towards micro and nano-influencers.

Disrupting industries from e-commerce to marketing to pop music, virtual influencers continue to rake in followers and profits.

The latest developments in the short-form video space, where YouTube and TikTok are battling for your attention and money.

The first AI-generated ads and official AI-generated political campaign video herald dangers for which experts say we are absolutely not prepared.

The $500 billion online advertising business is in crisis as the internet degrades the very resource it depends upon for its survival.

Linear TV is converging with digital channels into Converged or Advanced TV at pace, but the advertising ecosystem isn’t keeping up.

Marketers are advising brands that influencer content should be an integral part of all digital marketing campaigns going forward.

A new survey shows that marketers are increasingly leaning on creators to strengthen their social community and promote their brand values.

Consumers appear to be more than willing to embrace ads provided the ad load and relevance provides a better experience to that of cable TV.

The FAST ecosystem can be confusing but a new report demystifies the current trends, including the ongoing battle over the interface.

Brand activations inside Fortnite don’t just stake a claim in the metaverse, they also create unique experiences for players to enjoy.