39 Results for Advertising and Commercials
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The Data in and Danger of Our Online “Attention Economy”
The $500 billion online advertising business is in crisis as the internet degrades the very resource it depends upon for its survival.
Getting Personal: How Advertising’s “Big TV-First” Tactics Need to Adapt
Linear TV is converging with digital channels into Converged or Advanced TV at pace, but the advertising ecosystem isn’t keeping up.
The Move to Influencer Marketing (and What That’ll Mean)
Marketers are advising brands that influencer content should be an integral part of all digital marketing campaigns going forward.
Creator Marketing and Why It Matters
A new survey shows that marketers are increasingly leaning on creators to strengthen their social community and promote their brand values.
Ad Revenue and Audience Realities: How the Streaming Market Has Shifted
Consumers appear to be more than willing to embrace ads provided the ad load and relevance provides a better experience to that of cable TV.
FAST TV and SVOD Are “Channeling” the Cable Business Model
The FAST ecosystem can be confusing but a new report demystifies the current trends, including the ongoing battle over the interface.
Fortnite Activations: Branding and Business in the Metaverse
Brand activations inside Fortnite don’t just stake a claim in the metaverse, they also create unique experiences for players to enjoy.
NextGen TV: Looking Back and Looking Forward
Madeleine Noland, president, Advanced Television Systems Committee (ATSC), provided a look at NextGen TV during 2021 and what to anticipate in 2022 during a conversation at CES: Joining Noland were […]
Key Transformations Needed for the Video Advertising Universe
To build the marketplace of the future, companies must embrace addressable advertising, automated workflows, scale, and data ownership.
How Social Media and TV Advertising Boost Content Discovery
A new report, “State of Streaming: Content Discovery,” finds that advertising and social media remains critical to maximizing engagement.
How VR Could Impact the Future of Advertising
The next wave of consumer wearables, coupled with 5G mobile connectivity, will take VR to the mainstream.
Why TV Advertising Works So Well in Conjunction With Social Video
New report from the Global Video Measurement Alliance shows just how crucial social video is for media companies alongside linear audiences.
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