23 Results for Advertising / Analytics / Media Sales Solutions
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Getting Personal: How Advertising’s “Big TV-First” Tactics Need to Adapt
Linear TV is converging with digital channels into Converged or Advanced TV at pace, but the advertising ecosystem isn’t keeping up.
The Role of AI in Translation, Globalization and Localization
Automated dubbing is the practice of quickly translating audio from one language to another. It can also include subtitling, often offered as a cheaper alternative or as part of a package.
Viewing Behavior Is Changing and Here’s How Video Providers Can Adapt
Kantar’s new survey of home entertainment trends confirms the economic crisis is helping to pave the way for ad-funded business models.
The Move to Influencer Marketing (and What That’ll Mean)
Marketers are advising brands that influencer content should be an integral part of all digital marketing campaigns going forward.
Amp’d About: the Media Universe and Evan Shapiro
NAB Show New York keynote speaker Evan Shapiro joins Emily Reigart for a discussion about what matters in the media universe.
Connected TV Takes Over the World
A new report reveals that connected TV surpassed mobile as the channel with the greatest share of global video impressions in 2021.
Let’s Look at the Money Moving Into Digital Content (A Lot)
New report from IAB shows podcasts and streaming for music and radio are leading digital ad growth, which hit $4.9 billion during 2021.
NAB Show: The Most Anticipated Trends for 2022
NAB Show is back in Las Vegas, in person, and this year we’re offering a completely reimagined, even more intuitive experience. Show attendees will be able to explore four carefully […]
Capitalize on the Revenue Opportunities of Advertising Sales Management Databases
As a broadcast sales leader, your focus is on revenue. Your sales team must do more than meet budget. You need sustainable ways to keep it growing. Unfortunately, salespeople often […]
TV Ad Sales Have Been Strong for a Decade, But We Need to Think About OTT
Broadcast technology vendor Imagine Communications outlines a five-step program for advertisers for cross-platform monetization.
The New Primetime Means “Always On” Measurement
TV advertising is focused on reaching and engaging with the total TV audience, regardless of when, where or how they watch TV.
Connected TV Opens Up a Million Ad Possibilities
As OTT and Connected TV viewership continues to grow, CTV spending on advertising is predicted to rise to $19 billion by the end of 2021.
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