New research shows podcasts have established themselves as a mainstream media platform, attracting a highly engaged, ever-growing audience.

Creator-driven content continues to rise, with TV/video buyers giving it the same budget resources as premium “Hollywood”-produced content.

BCG’s Jessica Apotheker says marketers should “strategically reskill” to effectively utilize generative AI.

The 2024 NAB Show will feature Creator Lab, a new show floor experience helmed by Jim Louderback and Robin Raskin.

Media universe cartographer Evan Shapiro asserts that the M&E industry has entered into a new, user-centric era focused on consumers’ needs.

Technology has changed the way viewers consume content, leading NAB Show exhibitors to offer solutions for maximizing advertising revenue.

Linear TV is converging with digital channels into Converged or Advanced TV at pace, but the advertising ecosystem isn’t keeping up.

Automated dubbing is the practice of quickly translating audio from one language to another. It can also include subtitling, often offered as a cheaper alternative or as part of a package.

Kantar’s new survey of home entertainment trends confirms the economic crisis is helping to pave the way for ad-funded business models.

Marketers are advising brands that influencer content should be an integral part of all digital marketing campaigns going forward.

NAB Show New York keynote speaker Evan Shapiro joins Emily Reigart for a discussion about what matters in the media universe.

A new report reveals that connected TV surpassed mobile as the channel with the greatest share of global video impressions in 2021.