FAST channels are a win-win situation for content owners, publishers and end-users, but ad insertion remains one of the biggest challenges.

Owned by Beijing-headquartered company ByteDance, TikTok is dominating social media platforms like YouTube and Instagram.

Industry experts explore how generative AI is revolutionizing media technology, from data use to real-time ad creation.

Linear TV is converging with digital channels into Converged or Advanced TV at pace, but the advertising ecosystem isn’t keeping up.

As the FAST space explodes, a new report projects that by 2025 ad spend on FASTs will surpass that of cable, broadcast or SVOD services.

A new report from TikTok predicts the shortform video platform will inspire people to test out new ways of thinking and behaving in 2023.

How streamers can use the lessons learned from the past year in 2023 to help rebound from recent subscriber losses and stock price declines.

Whether it’s employed for education or marketing, user-generated content will play an increasingly important role in the metaverse.

Marketers are advising brands that influencer content should be an integral part of all digital marketing campaigns going forward.

A new report reveals that connected TV surpassed mobile as the channel with the greatest share of global video impressions in 2021.

Consumers appear to be more than willing to embrace ads provided the ad load and relevance provides a better experience to that of cable TV.

Brand activations inside Fortnite don’t just stake a claim in the metaverse, they also create unique experiences for players to enjoy.