39 Results for AdTech / MarTech
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FAST Channels: Finding the Right Playout Solution/Strategy
FAST channels are a win-win situation for content owners, publishers and end-users, but ad insertion remains one of the biggest challenges.
TikTok Is Close to Social Domination (and/or Destruction, Who Knows?)
Owned by Beijing-headquartered company ByteDance, TikTok is dominating social media platforms like YouTube and Instagram.
Getting Personal: How Advertising’s “Big TV-First” Tactics Need to Adapt
Linear TV is converging with digital channels into Converged or Advanced TV at pace, but the advertising ecosystem isn’t keeping up.
Audiences Are Heading to FAST, But Will the Ad Dollars Follow?
As the FAST space explodes, a new report projects that by 2025 ad spend on FASTs will surpass that of cable, broadcast or SVOD services.
TikTok and the Meme-ification of Social Marketing
A new report from TikTok predicts the shortform video platform will inspire people to test out new ways of thinking and behaving in 2023.
What’s Next for Streaming? (It’s All About the ARPU, Baby)
How streamers can use the lessons learned from the past year in 2023 to help rebound from recent subscriber losses and stock price declines.
What Will the Metaverse “Experience” (Experiences) Entail?
Whether it’s employed for education or marketing, user-generated content will play an increasingly important role in the metaverse.
The Move to Influencer Marketing (and What That’ll Mean)
Marketers are advising brands that influencer content should be an integral part of all digital marketing campaigns going forward.
Connected TV Takes Over the World
A new report reveals that connected TV surpassed mobile as the channel with the greatest share of global video impressions in 2021.
Ad Revenue and Audience Realities: How the Streaming Market Has Shifted
Consumers appear to be more than willing to embrace ads provided the ad load and relevance provides a better experience to that of cable TV.
Fortnite Activations: Branding and Business in the Metaverse
Brand activations inside Fortnite don’t just stake a claim in the metaverse, they also create unique experiences for players to enjoy.
Let’s Look at the Money Moving Into Digital Content (A Lot)
New report from IAB shows podcasts and streaming for music and radio are leading digital ad growth, which hit $4.9 billion during 2021.
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