Owned by Beijing-headquartered company ByteDance, TikTok is dominating social media platforms like YouTube and Instagram.

Marketers are advising brands that influencer content should be an integral part of all digital marketing campaigns going forward.

A new report reveals that connected TV surpassed mobile as the channel with the greatest share of global video impressions in 2021.

Consumers appear to be more than willing to embrace ads provided the ad load and relevance provides a better experience to that of cable TV.

Brand activations inside Fortnite don’t just stake a claim in the metaverse, they also create unique experiences for players to enjoy.

New report from IAB shows podcasts and streaming for music and radio are leading digital ad growth, which hit $4.9 billion during 2021.

As a broadcast sales leader, your focus is on revenue. Your sales team must do more than meet budget. You need sustainable ways to keep it growing. Unfortunately, salespeople often […]

Broadcast technology vendor Imagine Communications outlines a five-step program for advertisers for cross-platform monetization.

TV advertising is focused on reaching and engaging with the total TV audience, regardless of when, where or how they watch TV.

As OTT and Connected TV viewership continues to grow, CTV spending on advertising is predicted to rise to $19 billion by the end of 2021.

ABI Research shares its high-tech predictions in a new report: “70 Technology Trends That Will — and Will Not — Shape 2022.”

While there is work to be done, 2022 could be a massive year for CTV as a means of finally uniting content with viewers and with brands.