Evan Shapiro and Justin Evans examine how data analytics and engagement are critical in the maturation of Free Ad-Supported Television (FAST)

Evolving at speed in the US, the FAST channels are expected develop into a $10 billion+ global industry with few signs of slowing down.

Executives in charge of four of the leading FAST services convened at NAB 2023 to give a full overview of the sector and where it is headed.

A new global B2B industry survey by analytics firm NPAW finds that more than three-quarters of SVOD streamers plan to introduce ads by 2025.

From scale to segmentation, market data platform Antenna highlights five factors of importance in the year ahead for streaming companies.

NAB Show Main Stage panel “Fast Channels and Furious Growth” features Amy Kuessner, Adam Lewinson, Jim Packer, and Bill Rouhana discussing FAST challenges.

In its report following CES 2023, Parks Associates finds that Smart TVs now represent the most important point in the connected home.

As the FAST space explodes, a new report projects that by 2025 ad spend on FASTs will surpass that of cable, broadcast or SVOD services.

FAST channels are a win-win situation for content owners, publishers and end-users, but ad insertion remains one of the biggest challenges.

Understand the difference between AVOD, SVOD, and TVOD to better connect with your audience and scale a profitable business.

The FAST ecosystem can be confusing but a new report demystifies the current trends, including the ongoing battle over the interface.

With the rise in the use of ad-supported streaming TV services, the line between SVOD and AVOD continues to blur.