Even in short-form video, explains filmmaker and content creator Adrian Per, “You still want to keep the basic principles of storytelling.”

From storyboards through post, veteran cinematographer Shane Hurlbut breaks down production for a climactic, emotion-driven football game.

Cinematographer Christopher Ross, BSC opted for the Sony VENICE paired with Hawk class-X anamorphic lenses to capture the world of “Shōgun.”

From previs through post-production, NAB Amplify rounds up some of the most popular AI tools for professional content creators.

Winners of 2024 Product of the Year Awards were announced at NAB Show during a ceremony at the Las Vegas Convention Center.

Spatial computing is still an experiment, but Apple has spent billions of dollars developing the Vision Pro using passthrough technology.

Spatial computing has been adopted by Apple to describe its latest “wearable,” Vision Pro. But there are those wondering if this isn’t the metaverse by another name.

Merriam-Webster’s Peter Sokolowski says 2023 represented “a kind of crisis of authenticity.” It’s easy to point to AI’s role.

“It’s the idea of keeping the audience off balance,” says Khan. “Oh, is this a comedic scene or is this person actually going to get killed?” 

A panel of industry experts discuss practical use cases for AI, and how to relieve potential fears associated with the technology.

TikTok execs use the NAB Show stage to educate and inspire brands and creative agencies about how best to work with the platform.

NAB Show named the winners of its fifth annual Product of the Year Awards April 18 at the 2023 NAB Show in Las Vegas.