109 Results for 32 channels
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FAST Is “TV on Steroids” as Content, Channels, and Revenue All Go Hard
Executives in charge of four of the leading FAST services convened at NAB 2023 to give a full overview of the sector and where it is headed.
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FAST Channels: Finding the Right Playout Solution/Strategy
FAST channels are a win-win situation for content owners, publishers and end-users, but ad insertion remains one of the biggest challenges.
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What the 8K OTT Tests at the Olympics Signal to Broadcasters
Organized by OBS and Intel, this test will aim to show how live 8K signals can be compressed using VVC/ H.266 and sent with minimal latency over the internet.
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The NFL’s Creator Partnerships Touch Down With Audiences
The NFL’s collaboration with content creators and social platforms has extended the sport’s influence to a new generation of fans.
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Rethink Research: It’s the End of M&E As We Know It
We all acknowledge that media and entertainment is in a period of excessive disruption, but Rethink Research has a more foreboding forecast.
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Rates and ROI: Estimations and Calculations for Influencer Pricing
The secret to mastering influencer marketing is to treat influencers with respect, maintain a clear budget, and focus on ROI.
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Renard Jenkins: This Is How GenAI Will Transform Media and Entertainment. (Don’t Freak Out.)
Every part of the content creation and distribution process will be affected by AI. But don’t think about it as replacement.
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The Seemingly Endless (Commercial) Possibilities for Podcasts
New research shows podcasts have established themselves as a mainstream media platform, attracting a highly engaged, ever-growing audience.
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IAB: Ad Buyers Just Think Differently When It Comes to Creator Content
Creator-driven content continues to rise, with TV/video buyers giving it the same budget resources as premium “Hollywood”-produced content.
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Legal Landmines for Video Creators and How to Avoid Them With Tyler Chou
Creator economy attorney Tyler Chou issues a warning about the legal landmines many TikTok, YouTube, LinkedIn and other creators face.
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The NFL Wants to Be “Quarterbacks of the Fan Experience”
NFL Media director of engineering Michael Blanchard details the NFL’s cross-platform approach to delivering top-tier streaming experiences.
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What Are the Models for Investment in the Creator Economy?
Venture capitalists and others are experimenting with a variety of ways of funding creators and monetizing their content effectively.