Organized by OBS and Intel, this test will aim to show how live 8K signals can be compressed using VVC/ H.266 and sent with minimal latency over the internet.

The 2024 NAB Show New York will feature more than 275 exhibitors, and notably, three dozen of those companies were recipients of Product of the Year awards at this year’s spring NAB Show. 

NBCU reaches out to a younger audience with its unprecedented multi-platform social creator program at the Paris 2024 Olympic Games.

Filling the void left by media consolidation, creator-led content is engaging audiences and driving new revenue models, finds Evan Shapiro.

A new study shows GenAI boosts creativity in individuals with fewer original ideas, but that effect levels off with high-performing creatives.

At the 2024 Olympic Games in Paris, AI is enhancing fan interactions, improving accessibility, and creating immersive experiences.

Led by the IOC’s Olympic AI Agenda, the 2024 Paris Games will usher in an AI-powered revolution in broadcasting and fan engagement.

“It’s actually really important for all of us as a community to use the half-baked technology and participate in its development.”

“The ethical issue now has to be baked into every single conversation about technology,” explains ETC’s Yves Bergquist.

Peter Csathy examines the concept of content, introduced by will.i.am, serving as a creative seed in a generative AI world.

Remote production not only streamlined the BBC’s Euro 2024 coverage, but also brought environmental and cost-efficiency benefits.

Gaining traction as a way to bolster sporting broadcasts, private or standalone 5G technology is in the spotlight at the 2024 summer games.