Web3
What will the next iteration of the internet mean for media and technology?

Intelligent Content
Web3 Amplified: The Third Connected Age with Rishad Tobaccowala
Watch This: Web3 Amplified With Lori H. Schwartz TL;DR We're now in the third connected age of the Internet. Web3 is a part of this age, but is more ideology […]
Emily M. Reigart

Intelligent Content
Some People Think The Metaverse Is Here. Yeah, They’re Wrong.
Adrian Pennington

Intelligent Content
Is It Too Late to Keep Web3 from Just Being Web 2.0?
Adrian Pennington

Capitalize
Digital Art Is Actually a Financial Asset. No, For Real.
Adrian Pennington
Explore More Web3 Content

June 21, 2022
Can Web3 Decentralize and Keep It Together at the Same Time?
READ MORE: Paradise at the Crypto Arcade: Inside the Web3 Revolution (Wired) Advocates of third-generation internet — Web3 — anticipate an opportunity to do things differently. Economics, they say, should […]
Adrian Pennington

March 2, 2022
Blockchain’s Impossible-to-Ignore Impact on the Entertainment Industry
From Fritz Lang’s “Metropolis” Blockchain has the potential to disrupt the way content is produced, aggregated, distributed and consumed — and the possibilities for content creators, brokers and arbiters of […]
Adrian Pennington

April 18, 2022
How to Keep Web3 from Repeating Web2’s Mistakes
John Travlota in “Pulp Fiction” from director Quentin Tarantino READ MORE: WEB3: 2Be Or Not 2Be (Forbes) “The future is already here — it’s just not very evenly distributed,” wrote […]
Adrian Pennington

December 20, 2021
Web3 and the Battle For the Soul of the Internet
Johann Wenzel-Peter, 1745-1829. Rome.: “Adam et Eve au Paradis Terrestre, “Adam and Eve in the Terrestrial Paradise.” Vatican Pinacoteca. View a copy of this license here. Web3 is one of […]
Adrian Pennington

July 15, 2021
A Framework for the Metaverse from Hardware to Hollywood and Everything in Between
The most popular current examples of the Metaverse are “Roblox” and “Minecraft” (pictured above), but a number of virtual platforms aspire to displace them through the use of blockchain. The […]
Adrian Pennington

February 25, 2022
Why Decentralized Networks Pose Such a Threat to Big Tech
READ MORE: Li Jin on the future of the creator economy (The Economist) Exponents of the creator economy believe Facebook, Google, and TikTok have sown the seeds of their own […]
Adrian Pennington

March 1, 2022
“Belle:” Making a Movie For and With the Metaverse
A spin on the classic “Beauty and the Beast,” Director Mamoru Hosoda’s animated feature “Belle” follows a lonely teen who becomes a global singing star with her alter ego in […]
Adrian Pennington

January 24, 2022
Does Anyone Actually Care Who Controls the Metaverse?
Critics of the internet’s current economic model and the risks we face in polluting a next-gen metaverse always make the same assumption and come to the same conclusion. The assumption […]
Adrian Pennington

February 28, 2022
Magnificent Obsession: Why Are We in Love With Web3?
So far, I’ve resisted Non-Fungible Tokens (NFTs). Not that I’m a Luddite. Blockchain, I get you; I’ve heard enough media companies talk about using the decentralized ledger technology for security […]
Michael Burns

February 15, 2022
All the Ways Augmented Reality Will Impact Your Work (and Life)
READ MORE: 22 Augmented Reality Trends to Keep an Eye on for 2022 (Tom Emrich) 5G and Wi-Fi connectivity, multiplying volumetric video stages, smartphone developments, live broadcast experiences and avatar […]
Adrian Pennington

December 22, 2021
How Do We Make Sure the Metaverse Is Equitable?
For business, the metaverse carries wide implications for an era of virtual commerce. While exciting, it also creates urgency to close the digital divide. An article by Media.Monks’ Catherine Henry […]
Adrian Pennington
December 6, 2021
Metaverse vs. Multiverse vs. Multi-Metaverse
From Marvel’s “Doctor Strange in the Multiverse of Madness” Metaverse, multiverse… aren’t they the same thing? Well, not quite. The difference lies between where we are now and where we […]
Adrian Pennington

December 6, 2021
So Why Does the Metaverse Seem to Always Mean Holograms?
For all the hype this year about the metaverse, you’d be forgiven for thinking it already exists. Perhaps it does — and it’s none other than the actual internet all […]
Adrian Pennington

January 30, 2022
What’s Really Real? Where Our Current “Timeline” Is Taking Us
READ MORE: The Future of Reality Is Multiple Choice (Wired) What we perceive as the nature of truth might need updating. “Is what you see with your [smart] glasses off […]
Adrian Pennington

August 16, 2021
The Metaverse Is More Than Smoke and Mirrors… Almost Definitely
You know the Metaverse has breached the mainstream when ITV, the UK’s leading free-to-air commercial broadcaster, which airs reality shows like Love Island, jumps on the bandwagon. The station has […]
Adrian Pennington

August 22, 2021
When the VR Office Plugs Into the Metaverse
Fed up with Zoom office calls and Microsoft Teams meetings? If remote work life is here to stay in some form it could do with an upgrade and VR could […]
Adrian Pennington

August 24, 2021
Ariana Grande’s Fortnite Concert Opens Up the Metaverse
A screenshot from the psychedelic Ariana Grande live experience on “Fortnite.” Cr: Epic Games https://youtu.be/gGYElBtjytU Epic Games’ latest major in-game live music event could be its biggest yet. The psychedelic […]
Adrian Pennington

February 24, 2022
The Influencers Who Believe the Metaverse Is Already a Thing
READ MORE: 70% of influencers think the metaverse will replace social media, according to a new report. Here were 4 other key takeaways. (Business Insider) Think the metaverse is years […]
Adrian Pennington

August 25, 2021
Why the Metaverse Needs to Be Open | Source: IEEE Spectrum
“A vast digital mirror world accessible through virtual reality is just around the corner, if you believe the latest pronouncements coming out of Silicon Valley. This so-called metaverse has captured […]
Jennifer Wolfe

December 16, 2021
Can We Have Real Ethics in Virtual Worlds? | Source: NY Times
"I think what happens in virtual worlds can, in principle, be very significant. You can build a meaningful life in a virtual world. We can get into deep social and […]
Emily M. Reigart

March 2, 2022
Blockchain’s Impossible-to-Ignore Impact on the Entertainment Industry
From Fritz Lang’s “Metropolis” Blockchain has the potential to disrupt the way content is produced, aggregated, distributed and consumed — and the possibilities for content creators, brokers and arbiters of […]
Adrian Pennington

November 28, 2021
What Unity/Weta Digital Will Mean for the Metaverse
Unity Software’s audacious $1.625 billion swoop for Peter Jackson’s VFX house Weta Digital is an attempt by the maker of the second-most popular game development platform to close the gap […]
Adrian Pennington
December 6, 2021
Metaverse vs. Multiverse vs. Multi-Metaverse
From Marvel’s “Doctor Strange in the Multiverse of Madness” Metaverse, multiverse… aren’t they the same thing? Well, not quite. The difference lies between where we are now and where we […]
Adrian Pennington

December 6, 2021
When Is New Tech “Ahead of Its Time” — and When Is It Just Doomed? | Source: OneZero
“When a bunch of techies are beavering away on a new tool, it can be tricky to figure out: Is this a genuinely useful new thing? Or is it just […]
Brett Moss

February 6, 2022
Web 2.5 Is Just… Awkward
" READ MORE: Introducing Web 2.5, the messy new future of the internet (Dazed) We’re in the transition towards what’s being called “Web 3.0” or “Web3,” a sort of utopian […]
Adrian Pennington

February 28, 2022
Web3: Are We Sure We Want to Do This?
Unbridled optimism about technology can be just as misleading as unbridled criticism. How are we thinking about Web3? Should we embrace or deride the suite of technologies it comprises? The […]
Adrian Pennington

December 21, 2021
Which Social Media Trends Will Define 2022? | Source: The Drum
“A massive trending topic this year was the introduction of NFTs (non-fungible tokens), which had a lot of people asking WTF actually are they? Next year will see the 'increasing onset of […]
Emily M. Reigart

November 28, 2021
Avatar to Web3: An A-Z Compendium of the Metaverse
Metaverse, NFT, creator, Web3, avatars: buzzwords that have gone viral in 2021 are all linked to one another. Here’s how. First, let’s look at the idea of community: the world’s […]
Adrian Pennington

December 13, 2021
What the Metaverse Could Mean for Content Creators
Georges Méliès‘ film "Le Voyage Dans La Lune," courtesy of MK Films The metaverse appears to be coming down the track like some bullet train, but what does that mean […]
Adrian Pennington