Video on demand

Streaming Subscription Agility for Maximum Fan Engagement

Ken DeGennaro

Ken DeGennaro

National Basketball Association -- Senior Vice President, Media Operations and Technology
Vijay Sajja headshot

Vijay Sajja

Evergent Technologies -- Founder and CEO
Simon Crownshaw headshot

Simon Crownshaw

Microsoft Corp. -- Worldwide Media and Entertainment Strategy Director

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Join this interactive session to learn more about how Microsoft Azure, in partnership with Evergent, enables the NBA to rapidly and efficiently manage the customer journey, including identity, revenue and customer management to seamlessly adapt to new technologies, insights and delivery models to keep fan engagement high.

The roundtable discussion will take place on Monday, March 14, at 2 p.m. EST. Register now to participate. The video will remain available to view on demand after the event takes place.

Additional Resources from Microsoft



Simon Crownshaw headshot
Simon Crownshaw is Global Director of Business Strategy, Media and Entertainment Industry at Microsoft. In this role, he oversees the global strategy for the industry team and manages the overall strategic direction for Microsoft. He provides leadership and direction to teams across studios, broadcasting, sports and live events and the solutions that power those focus areas. In addition to supporting the hundreds of global customers and helping them harness the power of Microsoft to enable media workflows, he is focused on media cloud adoption and the critical data and AI elements that will enable people and processes.

Ken DeGennaro
Ken DeGennaro is the Senior Vice President of Media Operations and Technology for NBA Entertainment.
DeGennaro oversees the league’s broadcast operations, engineering, player tracking and stats, and OTT technology departments, and is also responsible for the global delivery of video and statistics via satellite, fiber, broadband and mobile. He manages the development and implementation of NBA Cloud Services, including significant AI and ML executions supporting both business and basketball analytics alike. DeGennaro was instrumental in the successful launch of, the official NBA statistical destination powered by the SAP HANA® real-time platform in February 2013. The multi-award-winning site provides the league, teams, media and fans with access to the NBA’s entire official history of statistics – more than 4.5 quadrillion combinations of statistics – including every box score in history.

Vijay Sajja headshot
Vijay Sajja is the founder and CEO Evergent Technologies Inc. 
A serial entrepreneur, Vijay specializes in building global teams that address the complexities of subscription lifecycle management. Evergent’s market-leading customer journey management and monetization platform helps the world’s leading communication, media, and entertainment companies reduce time to market for products and services, simplify complex monetization models, and run billing and revenue management seamlessly. Serving subscribers in 175 countries, Evergent enables content providers to quickly test and deploy new monetization strategies to find the most effective, customer-friendly business models.