Demo Days: ATSC 3.0

Join us for Amplify’s Demo Days, focused this month on the transition to ATSC 3.0.

Also known as NextGen TV, this new cutting-edge broadcast transmission standard is the biggest technological update to the Advanced Television Systems Committee’s standard for receiving over-the-air (OTA) signals since ATSC 1.0 was approved by the FCC in 1996.

The standard promotes consumer-friendly features like 4K ultra high-definition video, Dolby audio and mobile reception, as well as many interactive and personalization features traditionally offered only by streaming platforms. Benefits to broadcasters are equally enticing, including the ability to capitalize on new content opportunities and unlock new revenue streams.

Hear the latest on the transition to ATSC. 3.0 from experts including:

Madeline Noland, President and CEO, ATSC

Heidi Steffen, Chief Revenue Officer, TitanTV

Mark Simpson, President and CEO, Triveni Digital

Each month, NAB Amplify highlights companies that serve key media and entertainment markets with a targeted Demo Days series, showcasing new products and initiatives. Visit our dedicated Demo Days site.

Additional resources:

FCC, NAB Set Initiative to Finish Shift to ATSC 3.0

Broadcasting the Future With ATSC 3.0