Video on demand

Better Music Matters: The Secret Sauce for Creators (1375)

Paul Sampson

Lickd -- Founder & CEO

Hayden Hillier-Smith


On a mission to “Democratize Music for the World’s Creators,” Lickd has revolutionised the use of mainstream music for creators, making it possible for creators to use their favourite artists in video without losing ad revenue. In this session, founder and CEO Paul Sampson outlines how famous music can earn creators better engagement and better earning power and the future of music in the Creator Economy.


  • Paul Sampson, Founder & CEO, Lickd
  • Hayden Hillier-Smith, Editor