Amplify editor Emily M. Reigart interviews Oliver Botti about Fincons Group’s plans for the 2022 NAB Show. Botti is joined by special guest Mike Kralec, senior vice president – chief technology officer at Sinclair Broadcast Group.
Botti, who serves as senior vice president – executive sales director global media, Fincons Group, and Kralec will discuss how ATSC3 is proving to be a game changer for broadcasters in today’s continuously evolving video market, helping transform audience engagement thanks to data distribution “as a service.” Additionally, they’ll propose that the media and entertainment industry is experiencing a transformation in the media supply chain as a result of cloud infrastructure. This global, cloud-centered, multichannel supply chain enables hyperpersonalization and intelligent content.
The 2022 NAB Show will take place at the Las Vegas Convention Center April 23–27.
Sinclair will be demonstrating their broadcast application, designed by Fincons, in the ATSC booth in the West Hall, booth W9022, at NAB Show.
About Oliver Botti
After 25+ years divided among research and innovation, operations, and sales and business development, Oliver is today senior vice president – executive sales director – global media, in charge at group level of scouting new market opportunities, creating brand awareness, leading sales and business development as well as innovating the company’s offering through new technologies and their disruptive application. In the media sector specifically, he is involved in omnichannel video distribution and monetization, introducing OTT and NextGen Hybrid TV with both ATSC3.0 and HbbTV, addressable TV advertising, AI/ML-based video augmentation and accessibility enhancement, multimodal UX design, VR/AR, big data and advanced analytics, and the application of these KETs to monetization, audience segmentation, UX personalization and user engagement.
About Fincons Group
With over 2,000 employees worldwide and 39 years of experience, Fincons is an award-winning IT business consultancy and system integrator company. Fincons is spread across Europe and the United States, with offices in New York, Los Angeles, and Austin. Fincons provides a broad range of ITC services and solutions to various vertical sectors. In the media industry, the group has long term and successful relationships with Tier-1 clients, covering the entire digital supply chain, from rights management, programming, data-driven production, and metadata management, to asset management, advertising, digital services, OTT, and NextGen TV.
About Mike Kralec
Mike Kralec currently and since 2022 has served as senior vice president/chief technology officer focused on technology-enabled transformation across Sinclair’s diversified media and operations landscape. Prior to this, his role as vice president/technical operations and deputy CTO was central to launching public-cloud-based media operations and ATSC 3.0 commercialization. From 2014 to 2018 he served as vice president/data systems and information technology services, concentrating on advances in enterprise mobility, program/service delivery, data management and security. From 2010, he was director, data systems development; from 2005, he served as systems development manager; and from 2000 to 2005, he was a software developer. Kralec received a Bachelor of Science in computer science from Towson University and a Master of Business Administration from Loyola University Maryland. He is a veteran of the United States Navy.
About Sinclair Broadcast Group
Sinclair Broadcast Group is a diversified media company and leading provider of local sports and news. The company owns and/or operates 21 RSN brands; owns, operates and/or provides services to 185 television stations in 86 markets; is a leading local news provider in the country; owns multiple national networks; and has TV stations affiliated with all the major broadcast networks. Sinclair’s content is delivered via multiple platforms including over-the-air, multichannel video program distributors (MVPDs), and digital platforms. Sinclair, either directly or through its venture subsidiaries, makes equity investments in strategic companies. Sinclair Broadcast Group was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI.