Ad-driven media organizations are under more pressure than ever to maximize the value of their airtime inventory. Enter xG GamePlan™, the cutting-edge inventory optimization tool that expertly delivers audience targets to multiscreen devices while consuming the minimal amount of commercial airtime. Cloud-based and ultra-scalable, xG GamePlan provides computer-generated scenarios from real-time analysis to increase both ad efficiency and, most importantly, revenue.
As media companies continue to shift from traditional spot-based ad sales to ratings and impression-based campaigns, xG GamePlan enables media operators of any size to develop their ad efficiency as aggressively or conservatively as desired. With the ability to handle any payload of supply (inventory) and demand (campaigns), xG GamePlan can run any number of scenarios in order to find the optimal balance between pure airtime efficiency and quality campaign effectiveness.