Create, Connect and Capitalize, with Intelligent Content Throughout
For the first time in its long history, NAB Show will present products, technologies, and exhibitors within three area destinations that reflect the content life cycle: Create, Connect and Capitalize. Each of these destinations will feature experience zones focusing on Inspiration, Innovation and Implementation (stay tuned for more on these areas), with an Intelligent Content showcase illustrating the increasingly important role of data, AI and automation in current and future media workflows.
What is intelligent content? Designed to be used for multiple purposes across multiple platforms and technologies, intelligent content is media that is rich with data and metadata, enabling us to find, reuse and endlessly adapt it. Learn how intelligent content can boost your bottom line with these expert insights curated from the NAB Amplify archives:
- Your Business in 2025 is Data-Driven, Right? (Right?)
- Smaller, Smarter Data Needed to Train and Scale AI
- Intelligent Content Creation Inspires, Accelerates, Energizes — and Cuts Costs
- Watch This: How Intelligent Content Advances Creativity
- Intelligent Content Kickstarts Your Creativity and Challenges You to Be Better at Your Job
This reimagination of the NAB Show experience is designed to better curate the attendee journey. In addition to making information more relevant and easier for you to consume, the new 2022 NAB Show model will enable closer connections to the people and solutions involved in modern media workflows.
The Create, Connect and Capitalize design also reflects the ongoing convergence within the media industry and the reality that similar tools are being used by professionals working in very different areas of the industry. This trend has accelerated as high-end professional tools have become more affordable, within reach of smaller companies and individuals, and as technology suppliers have continued to innovate and extend the utility of their solutions into new applications and use cases.
In fact, with its focus on the elements of the content life cycle, the 2022 NAB Show will give exhibitors the opportunity to feature their cross-platform products and solutions more effectively. (This show design also increases the likelihood that the people will find their way to the solutions and exhibitors that best meet their needs.)
As you take in Create, for example, you’ll see that the focus is no longer on broadcast, cinema, or radio — nor on podcasts, webcasting, or any other narrow category. Create will be the home of creation, a single place you can find all the tools you need to do your work, whether you’re a broadcaster, videographer, streamer, or other industry professional. If you’re more focused on content distribution and delivery, you’ll find those tools in Connect. And if content monetization is your thing, you’ll discover applicable tools and workflows in Capitalize.
For each of the show destinations, NAB Show is programming content — some produced by NAB Show and some curated sponsored content — featuring the industry leaders and the rockstars shining bright in the current media landscape. Rather than go looking for this content in a meeting or conference room, you’ll see it come to life on the show floor. (That said, if you’re seeking more depth or technical content, the conference programs will deliver!) You can take part in social and networking events, again within your chosen destination, that include the very people you want and need to meet.
NAB Show 2022 offers a reimagined experience that aligns with the content life cycle: Create, Connect and Capitalize, along with an Intelligent Content showcase illustrating the increasingly important role of data, AI and automation in current and future media workflows. Learn everything NAB Show 2022 has to offer, and how you can maximize your participation in one of the year’s biggest events!
- Learn How to “Think Like a Freak” at the 2022 NAB Show
- How the 2022 NAB Show Will Transform Your Networking and Show Floor Experiences
- Learn Cinematic Techniques from Industry Pros at NAB Show 2022
- Nominations Are Open for Product of the Year Awards
- Solve Industry Challenges, Meet New Colleagues at NAB Show’s Networking Series, NABiQ
With easier access to the people and solutions that can help you take your work or your business to the next level, you’ll make more of each minute you spend at the show. Only NAB Show offers access to the full range of media solutions and workflows, and the 2022 NAB Show will make it easy to navigate this complex environment and find what you need, whether that’s simply a new microphone or a cloud-based platform for media processing. At the same time, you’ll gain a clearer sense of where industry is going, the fresh opportunities it presents for you, and how you can achieve success going forward.