Award-winning executive, tech entrepreneur and philanthropist Shelton Mercer delivered the Closing Keynote, “Across the Nation with Innovation Acceleration,” for M&E Day 2020 by discussing his groundbreaking 20:20 project being incubated at Comcast/NBCUni.
As a co-founder of big data/media technology company Audigent, he has created technology-fueled audience strategies that have delivered chart toppers for Disney, Warner Bros, NBC, Sony, Walden, Participant and dozens of entertainment brands. He’s turning crisis into catalyst by focusing these technologies on revamping our national economy.
This celebrated philanthropist, ordained pastor and certified leadership coach walks viewers through his concepts of “Social Mobilization” and “Leading with Passion.”
This session was recorded at MESA’s Media and Entertainment day during NAB Show New York 2020.
Mercer discusses five “virtues of innovation” that can guide media and entertainment: professional integrity, authenticity, connectivity, humanity and equity, according to MESA’s Chris Tribbey. You can read Tribbey’s full report on the session here.