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May 17, 2021
Posted May 17, 2021

NextGen TV and the Consumer: The Future Has Arrived

author
Cristina Clapp
Content Director
NAB Amplify

Find out how consumers are responding to NextGen TV (also known as ATSC 3.0). NextGen TV combines OTA broadcast with broadband, and offers viewers an enhanced viewing experience, including audio capabilities not available anywhere else. 

Drawing on new research conducted by Magid, this session — recorded for NAB Amplify — answers the question, “Why would a consumer want to buy a NextGen TV set?”

Click the image below to play.

Download the Session Slides Here

Featured Speakers

Tim Carroll
Senior Director of Technology, Sound Group, Office of the CTO
Dolby Laboratories
Panelist

Nick Colsey
Vice President, Business Development
Sony Electronics Inc.
Panelist

Bill Hague
Executive Vice President, Media Strategy Group
Magid
Moderator

Thank you to Pearl TV for sponsoring this project.

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