Find out how consumers are responding to NextGen TV (also known as ATSC 3.0). NextGen TV combines OTA broadcast with broadband, and offers viewers an enhanced viewing experience, including audio capabilities not available anywhere else.
Drawing on new research conducted by Magid, this session — recorded for NAB Amplify — answers the question, “Why would a consumer want to buy a NextGen TV set?”
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Senior Director of Technology, Sound Group, Office of the CTO
Vice President, Business Development
Sony Electronics Inc.
Executive Vice President, Media Strategy Group