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March 3, 2023

NAB Show Is Immersed in… Immersive Storytelling

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Amplify Content Team
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NAB
From Dreamscape Immersive’s “Dragons Flight Academy” experience
From Dreamscape Immersive’s “Dragons Flight Academy” experience


TL;DR

  • NAB Show will explore how advanced technology is changing immersive storytelling experiences during a Main Stage session on April 18 at 1 p.m. at the Las Vegas Convention Center.
  • The session, titled “Immersive Storytelling: Expanding Audiences with XR in Games, Education, and Location-Based Entertainment,” will feature leaders in advanced technology.
  • Panelists include Aaron Grosky, president and COO of Dreamscape Immersive and COO of Dreamscape Learn; Ted Schilowitz, futurist, Paramount Global; and Jake Zim, senior VP, virtual reality, Sony Pictures Entertainment.


Dreamscape's Aaron Grosky (l), Paramount Global's Ted Schilowitz (c), and Sony Pictures Entertainment's Jake Zim (r) will participate in a Main Stage session on  immersive storytelling during the 2023 NAB Show.
Dreamscape’s Aaron Grosky (l), Paramount Global’s Ted Schilowitz (c), and Sony Pictures Entertainment’s Jake Zim (r) will participate in a Main Stage session on immersive storytelling during the 2023 NAB Show.

NAB Show will explore how advanced technology is changing immersive storytelling experiences during a Main Stage session on April 18 at 1 p.m. at the Las Vegas Convention Center.

The session, titled “Immersive Storytelling: Expanding Audiences with XR in Games, Education, and Location-Based Entertainment,” will feature leaders in advanced technology, including Aaron Grosky, president and COO of Dreamscape Immersive and COO of Dreamscape Learn; Ted Schilowitz, futurist, Paramount Global; and Jake Zim, senior VP, virtual reality, Sony Pictures Entertainment.

From Dreamscape Immersive’s “Alien Zoo” experience

READ MORE: Celebrate 100 Years of All Things NAB and Register Now for 2023 NAB Show

Immersive experiences have become easier to access than ever before. From headsets at home and in schools to location-based entertainment venues, consumers are embracing innovative ways to find their favorite stories.

Today’s entertainment technology has the ability to make every player the main character in their favorite worlds, expanding the universes they love and breathing new life into these stories and characters.  We now have the ability to immerse our audiences’ minds into infinite architectures—from blasting ghosts in the Ghostbusters universe to teaching biology by having students solve the mystery of a dying species at an intergalactic wildlife sanctuary. 

Sony Pictures Virtual Reality’s “Ghostbusters: Rise of the Ghost Lord” VR game

Sit down with our panelists as they discuss increasing convergence between traditional entertainment and advanced technology; how nostalgia fuels new technology adoption; and what’s next for VR/AR/XR in the entertainment industry.

Grosky oversees the creation of VR adventures for Dreamscape Immersive and Dreamscape Learn. The adventures are designed to give users the experience of watching a story unfold around them as they explore cinematic worlds, characters, and creatures. He previously served in strategic leadership and creative development roles for entertainment ventures focused on television, radio, music, online, and mobile productions.

Schilowitz, the first-ever futurist-in-residence for Paramount Global, works with the company’s technology teams to explore new and emerging technologies, including VR and AR. He previously served as consulting futurist at 20th Century Fox and worked on product development teams that have produced ultra-high resolution digital movie cameras, advanced hard-drive storage products, and desktop video software.

Paramount’s VR experience for “A Quiet Place

In his role at Sony Pictures Entertainment, Zim oversees global VR production and strategy for the motion picture group. He has produced a variety of interactive projects released across a spectrum of distribution channels. In addition, he works across business units to develop partnerships with technology and production companies in the emerging immersive entertainment space.

For more information on the session, click here.

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