- On April 16, “IMAX Beyond the Big Screen” will showcase how IMAX technology worked with streamers and best-in-class devices to bring the big screen experience to in-home viewers. This panel is scheduled for 5 p.m. on the Main Stage.
- The panel will feature IMAX Corp. SVP and General Manager of Streaming and Consumer Technology Vikram Arumilli. Dan Rayburn will moderate.
- IMAX and SSIMWAVE will also exhibit in the West Hall at booth W1567.
The NAB Show will host IMAX on its Main Stage to highlight how the big screen entertainment technology company is going beyond viewer expectations for streaming experiences.
“IMAX Beyond the Big Screen” at 5 p.m. on April 16 showcases how IMAX’s signature movie-magic technology, combined with best-in-class devices and streaming platforms like Disney+, transport fans beyond the big screen to experience epic content in the home while preserving filmmaker intent and vision.
This appearance will mark IMAX’s NAB Show debut.
In this mainstage panel, moderator Dan Rayburn, conference chairman at NAB Show Streaming Summit, will be joined by Vikram Arumilli, Senior Vice President and General Manager of Streaming and Consumer Technology at IMAX Corporation.
Arumilli oversees the recently acquired SSIMWAVE, an image enhancement and streaming technology leader, and IMAX Enhanced, which leverages remastered content and world-class devices to bring blockbuster films into the home.
“We are excited to be able to present our suite of streaming and video technology that’s pushing the signature IMAX theatrical experience into new realms,” said Arumilli. “The NAB Show has been at the cutting edge of broadcast technology for 100 years, and we believe that there is no better place to showcase our latest technology and immersive video experiences.”
Other IMAX executives are speaking at NAB Show include SSIMWAVE CEO Dr. Abdul Rehman who will address HDR’s promise and advanced workflows for streamers in the Capitalize Inspiration Theater, and SSIMWAVE Chief Revenue Officer John Zelenka will share packaging and distribution strategies for subscriber engagement at a midday event. Rehman will also tackle the topic of next-generation video codecs for 8K later that afternoon in the Connect Inspiration Theater.
Additionally, IMAX will have a presence in the West Hall, booth W1567, where it will showcase its new Stream Smart product and demo of video monitoring applications, among other technology.
“IMAX’s commitment to our show and our industry underscores the vital importance of Hollywood and streaming working hand-in-hand to give consumers the experiences they demand, no matter where they may be viewing,” Chris Brown, NAB EVP and managing director, Global Connections and Events, says.