The Connect Destination at the 2022 NAB Show
Media consumers today get their content on air, online and on the go. The Connect destination at the 2022 NAB Show will showcase the infrastructure and solutions that enable this dynamic world of content delivery and consumption. It speaks to the challenge of bringing content to viewers when, where and how they want it. Thanks to the proliferation of content across various platforms, from broadcast to streaming to connected devices, this has become a complex undertaking.
Is the target consumer a Peloton subscriber? A YouTuber? A TikTok follower? Or a CBS primetime viewer? Do they watch Disney+ or Peacock? Where are people watching content, and what are the technical requirements for those platforms? And how can media organizations (including yours) make sure that all of their content can be distributed across all current platforms, and those that emerge in the future.?
CHARTING THE GLOBAL MARKETPLACE:
Big content spends, tapping emerging markets, and automated versioning: these are just a few of the strategies OTT companies are turning to in the fight for dominance in the global marketplace. Stay on top of the business trends and learn about the challenges streamers face with these hand-curated articles from the NAB Amplify archives:
- How To Secure the Next Billion+ Subscribers
- Think Globally: SVOD Success Means More Content, Foreign Content and Automated Versioning
- How Does OTT Gain Global Reach? Here’s Where to Start.
- Governments Draw Battlelines To Curb the US Domination of SVOD
- Streaming Content: I Do Not Think You Know What That Word Means
At the 2022 NAB Show, the Connect destination will address all of these critical questions and others. As an attendee, you’ll discover the solutions and technologies already enabling media organizations — maybe some like yours — to reach new viewers and broader audiences with timely, relevant content and the intuitive consumption experience they’ve come to expect. In addition to learning about the infrastructure (and particularly cloud computing) and workflows supporting more versatile content distribution and delivery, you’ll hear from the industry leaders redefining the ways in which content providers connect with consumers.
Through theater presentations, booth meetings, exclusive C-level networking events and product demonstrations, you will meet potential partners and collaborators in extending your own reach and revenue. You’ll get the latest perspectives on how to undertake workflow transformations that introduce greater efficiency into content distribution and greater intelligence to content delivery.
Are you looking for the best way to move into mobile TV video distribution? This is just one emerging category you’ll find within Connect. You already know that expanding 5G networks are bringing added opportunity and urgency to establishing smart mobile content delivery. (Get the full story on the possibilities and supporting technologies in the NAB Amplify article “Multicast and the Future of Mobile Content Delivery.”) The 2022 NAB Show will give you the chance to see these technologies firsthand, to meet the people and see the products enabling the future of content distribution and delivery.
CONNECTING WITH CONNECTED TV:
Currently one of the fastest-growing channels in advertising, Connected TV apps such as Roku, Amazon Fire Stick and Apple TV offer a highly effective way for brands to reach their target audience. Learn the basics and stay on top of the biggest trends in CTV with fresh insights hand-picked from the NAB Amplify archives:
- The Ever-Changing Scenery of the CTV Landscape
- TV is Not Dead. It’s Just Becoming Something Else.
- Converged TV Requires a Converged Ad Response
- Connected TV and the Consumer
- Connected TV Opens Up a Million Ad Possibilities
The Connect destination has you covered for mobile delivery and other vital workflows enabling media organizations to build stronger relationships with consumers and to level up the services and features they provide as part of increasingly personalized viewing experiences.
Connecting effectively in today’s crowded marketplace demands setting new standards, acquiring new skills and attracting new talent. Explore Connect and you’ll learn what it takes to attract the talent your business needs to succeed, and how to cultivate new skill sets yourself and within your existing team. You’ll discover how today’s leaders are future-proofing their operations and business models to accommodate the emergence of new and different platforms. At the 2022 NAB Show, you’ll find fresh perspectives and solutions and get a look ahead at the future of content and delivery.
NAB SHOW 2022: GET READY, GET SET, GO!
NAB Show 2022 offers a reimagined experience that aligns with the content life cycle: Create, Connect and Capitalize, along with an Intelligent Content showcase illustrating the increasingly important role of data, AI and automation in current and future media workflows. Learn everything NAB Show 2022 has to offer, and how you can maximize your participation in one of the year’s biggest events!
- Learn How to “Think Like a Freak” at the 2022 NAB Show
- How the 2022 NAB Show Will Transform Your Networking and Show Floor Experiences
- Learn Cinematic Techniques from Industry Pros at NAB Show 2022
- Nominations Are Open for Product of the Year Awards
- Solve Industry Challenges, Meet New Colleagues at NAB Show’s Networking Series, NABiQ