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Charting the Digital Transformation of the Broadcast Industry

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NAB Insight

Date Published: April 19, 2022

Last Updated: May 5, 2022

Have you considered your organization’s evolution to digital maturity? Have you asked yourself what drives reach? Will new tech and tools make our jobs easier? And what’s the ROI?

The digital transformation of the media and entertainment sector is the adoption of digital technology, delivery platforms and data analytics in response to changing customer behaviors that, in turn, drive customer value, organizational performance and innovation.

Click on here or on the image above to access the white paper.

This journey towards digital maturity impacts all aspects of the value chain, from ideation to content consumption. It creates bottom-line efficiencies as well as topline growth opportunities. It requires engaging content, new ways of working and a receptive organizational culture. A digital transformation represents a foundational change for media and entertainment organizations who were born into the analog world; for digital natives it requires them to embrace constant change.

“As an analogy, using the lifetime of a human, I would say we are probably a 10-year-old kid in terms of our digital journey. We’ve done a lot, but we are far from being an adult.”

Explore more about the roadmap to digital maturity in our recent white paper, sponsored by Arc XP.

The report, which can be downloaded HERE, ends with a recap and key takeaways to help serve as a future reference.

Are you interested in contributing ideas, suggestions or opinions? We’d love to hear from you. Email us here.

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