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September 10, 2022

5G Is Finally Starting to Make Sense to Consumers (and Cents for Providers)

author
Adrian Pennington
5G 6G broadband wireless network mobile video

READ MORE: Consumer 5G hits its stride (Deloitte)

5G use among consumers is on the rise, almost by default, and there are opportunities for service providers to make more of their investment.

So says Deloitte in a new report, “Deloitte Connectivity and Mobile Trends Survey,” which found that the percentage of consumers with a 5G device rose from 56% in 2021 to 68% in 2022.

Positively, consumers report that they are happy with their 5G service. More than nine in 10 respondents said 5G meets or exceeds their expectations. Moreover, one-quarter of respondents said they’re watching more streaming video thanks to 5G, and one-quarter of Gen Z respondents said they’re gaming more on their 5G phones than in the past.

5G service is of rising importance to consumers. Cr: Deloitte
5G service is of rising importance to consumers. Cr: Deloitte

Even so, approximately two-thirds of all respondents (those with and without 5G service) said they want a better understanding of the new capabilities 5G offers.

“Indeed, most users are doing what they already did with 4G, just faster and with better performance. They do not yet see any new revolutionary applications enabled by the technology.”

Couple this with research that suggests two-thirds of 5G phone users would value — and pay more for — premium bundles with “innovative 5G digital services and apps,” and you have a market waiting to be exploited.

To this end, 45% of service providers worldwide are using the promise of rich media and cloud gaming to drive 5G subscriptions and device sales, and nearly 40% include an unlimited option at the premium end of their tiered data plans.

Additionally, because 5G provides more bandwidth and speed to more devices, service providers can increasingly offer unlimited data plans, often with a subscription to a premium third-party streaming service (such as video, music and gaming). These unlimited premium bundles can help distinguish 5G from older 4G wireless plans, the analyst says.

In its second-quarter results, for example, Verizon reported that 57% of new accounts selected premium unlimited plans, resulting in a 2.4% increase in ARPA. AT&T also noted an ARPU uplift due to more customers upgrading to premium unlimited plans.

“There is still ample opportunity for MNOs to benefit from educating consumers on 5G’s benefits and developing new premium bundles that leverage 5G service.

“One clear opportunity is to bundle 5G mobile phones with 5G Fixed Wireless Access (FWA), which may offer similar performance to cable broadband connections.”

Deloitte’s survey revealed that only 22% of respondents obtain mobile and home internet from the same provider. When pushed to pick the top three factors that would convince them to bundle these services, lower combined cost, confidence in service quality, and ease of billing and payment ranked highest.





NAB Show Announces Call for Proposals for 2023 BEIT Conference

By Amplify Content Team

Proposals for technical papers and panel sessions are now being accepted for the NAB Show Broadcast Engineering and IT (BEIT) Conference, taking place April 15-19, 2023 at the Las Vegas Convention Center. Selected papers will be presented during the program and included in the official “Proceedings of the 2023 Broadcast Engineering and IT Conference.”

The BEIT Conference at NAB Show is designed for broadcast engineers and technicians, media technology managers, contract engineers, broadcast equipment manufacturers and distributors, engineering consultants and R&D engineers. The conference focuses on technical issues facing today’s media professionals with an emphasis on the evolution of next-generation content delivery systems for radio, television and the broader media and IT ecosystem. Paper and session proposals may be submitted online through the 2023 BEIT Call for Papers and Panels portal.

Proposals explaining the underlying technologies used in new broadcast products or services will be considered. Proposals submitted for the purpose of promoting company products or services will not be accepted.

The deadline for proposals is November 4, 2022. Submissions accepted for presentation will be notified by January 20, 2023.

Proposal and abstract submissions for conference sessions, panels, exhibition floor theaters, speakers and other events are also being accepted for multiple NAB Show programs through November 4, 2022. For general session ideas, visit the NAB Show general Call for Speakers.






WAIT, WE’RE ALREADY TALKING ABOUT 6G? WHY, YES WE ARE.

6G may already be on the horizon, but there’s still a lot to understand about the benefits — and limitations — of 5G, which is rolling out across the US but has yet to reach peak saturation. Dive into these selections from the NAB Amplify archives to learn what, exactly, 5G is, how it differs from 4G, and — most importantly — how 5G will bolster the Media & Entertainment industry on the road ahead:
  • How 5G Is Impacting M&E Today (and What 6G Is Going to Mean for Tomorrow)
  • How 5G Will Evolve Live Production Workflows
  • 5G and the Metaverse: This Is Happening, People
  • 5G Is Finally Starting to Make Sense to Consumers (and Cents for Providers)
  • Can 5G Deliver That Long-Awaited VR Adoption?

  • Streaming
  • Connect
  • Distribution and Delivery
  • 5G / 6G

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