Douglas Montgomery is a strong advocate for international content’s potential in the United States. He is a 20-year veteran of the media and retail space, including a 16-year stint with Warner Bros., most recently as Vice President of Category Management.
American audiences (and the rest of the world) went wild for Squid Game, the dystopian drama from Netflix. This success was not a one-off, nor unexpected, Montgomery argues. International or foreign-language content has been increasing in popularity for a long time.
Find out the roots of foreign language content’s success and understand why changing U.S. demographics will make ensure that this popularity is “sticky.”
Watch these videos to learn more ahead of his NAB Show session.
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CHARTING THE GLOBAL MARKETPLACE:
Big content spends, tapping emerging markets, and automated versioning: these are just a few of the strategies OTT companies are turning to in the fight for dominance in the global marketplace. Stay on top of the business trends and learn about the challenges streamers face with these hand-curated articles from the NAB Amplify archives:
- How To Secure the Next Billion+ Subscribers
- Think Globally: SVOD Success Means More Content, Foreign Content and Automated Versioning
- How Does OTT Gain Global Reach? Here’s Where to Start.
- Governments Draw Battlelines To Curb the US Domination of SVOD
- Streaming Content: I Do Not Think You Know What That Word Means