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March 30, 2022

Why Global Content Is Getting More Important All the Time

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From Netflix’s insanely popular international hit “Squid Game.” Photo by Youngkyu Park
From Netflix’s insanely popular international hit “Squid Game.” Photo by Youngkyu Park

Douglas Montgomery is a strong advocate for international content’s potential in the United States. He is a 20-year veteran of the media and retail space, including a 16-year stint with Warner Bros., most recently as Vice President of Category Management.

American audiences (and the rest of the world) went wild for Squid Game, the dystopian drama from Netflix. This success was not a one-off, nor unexpected, Montgomery argues. International or foreign-language content has been increasing in popularity for a long time.



ALSO ON NAB AMPLIFY:

The Universal Appeal of “Squid Game” Is By Design



Find out the roots of foreign language content’s success and understand why changing U.S.  demographics will make ensure that this popularity is “sticky.”

Watch these videos to learn more ahead of his NAB Show session.



ALSO ON NAB AMPLIFY:

Yoon Chan-young as Lee Cheong-san, Park Ji-hu as Nam On-jo in Netflix’s new Korean series “All of Us Are Dead” Cr. Yang Hae-sung/Netflix © 2021

Class Is Definitely Not In Session: The Horror Delights of “All of Us Are Dead”




CHARTING THE GLOBAL MARKETPLACE:

Big content spends, tapping emerging markets, and automated versioning: these are just a few of the strategies OTT companies are turning to in the fight for dominance in the global marketplace. Stay on top of the business trends and learn about the challenges streamers face with these hand-curated articles from the NAB Amplify archives:
  • How To Secure the Next Billion+ Subscribers
  • Think Globally: SVOD Success Means More Content, Foreign Content and Automated Versioning
  • How Does OTT Gain Global Reach? Here’s Where to Start.
  • Governments Draw Battlelines To Curb the US Domination of SVOD
  • Streaming Content: I Do Not Think You Know What That Word Means

Are you interested in contributing ideas, suggestions or opinions? We’d love to hear from you. Email us here.

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