Why Global Content Is Getting More Important All the Time

Capitalize

Exclusive content curated for Capitalize: All things reach and ROI.
See trends and topics like this and more come to life at NAB Show in Las Vegas. Explore strategic solutions and next-gen technologies creating new revenue streams and fueling the content economy.

Date Published: March 30, 2022

From Netflix’s insanely popular international hit “Squid Game.” Photo by Youngkyu Park
From Netflix’s insanely popular international hit “Squid Game.” Photo by Youngkyu Park

Douglas Montgomery is a strong advocate for international content’s potential in the United States. He is a 20-year veteran of the media and retail space, including a 16-year stint with Warner Bros., most recently as Vice President of Category Management.

American audiences (and the rest of the world) went wild for Squid Game, the dystopian drama from Netflix. This success was not a one-off, nor unexpected, Montgomery argues. International or foreign-language content has been increasing in popularity for a long time.

Find out the roots of foreign language content’s success and understand why changing U.S.  demographics will make ensure that this popularity is “sticky.”

Watch these videos to learn more ahead of his NAB Show session.


Big content spends, tapping emerging markets, and automated versioning: these are just a few of the strategies OTT companies are turning to in the fight for dominance in the global marketplace. Stay on top of the business trends and learn about the challenges streamers face with these hand-curated articles from the NAB Amplify archives:

Are you interested in contributing ideas, suggestions or opinions? We’d love to hear from you. Email us here.