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How Broadcasters Are Prioritizing Operational Efficiency for 2023
With an economic recession guaranteed to impact most of the Western world, broadcasters must trim costs and target greater efficiencies.
The Move to Influencer Marketing (and What That’ll Mean)
Marketers are advising brands that influencer content should be an integral part of all digital marketing campaigns going forward.
Behind the Scenes (and Screens) of Netflix’s “1899”
The creators of “1899” understand that virtual production requires designing the story, as well as the set, with rigor and detail.
Where Are We With Consumers and CTV? Because It Keeps Changing
An LG Ads Solutions survey shows CTV used for advertising as households continue to replace subscriptions and linear TV for FAST channels.
It’s the Creator Economy and We’re All Just Working In It
A “must-have” for marketers and brands to engage target audiences, social video has emerged as the place where cultural trends originate.
From Cloud to Edge and Back Again: What Comes Next for Live Streaming
The live streaming industry is turning to edge computing to help reduce latency and bandwidth costs and keep up with customer demands.
Get You Up to Speed: Where We Are With Free Ad-Supported Streaming TV
FAST channels are gaining popularity as a new linear distribution model for delivering pre-programmed content to a mass audience.
Back to School: SBE and ATSC to Produce an ATSC 3.0 Boot Camp
The SBE and ATSC will host a two-day ATSC 3.0 boot camp and certification exam April 14-15 in Las Vegas.
A Brief Voyage Through the History of Virtual Production
The use of LED walls and LED volumes — a major component of virtual production — can be traced directly back to the front- and rear-projection techniques common throughout much of the 20th century.
Pearl TV FastTrack Program Promotes HDMI-based ATSC 3.0 TV Accessory Creation
ATSC 3.0 is not backward-compatible, but Pearl TV plans to address that issue via a FastTrack program for NextGen TV accessory development
Convergence, Change and the Current Landscape of Media Technology
Amid inflation, supply chain woes and rising energy costs, Media & Entertainment companies must be able to adapt to digital convergence.
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