142 Results for Connected TV / Streaming Media Devices
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Accenture: Traditional Media Is Going to Need to Think Very Differently
A new report from Accenture advises that traditional media companies must reinvent themselves systemically, from the ground up.
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This Era of Convergent TV Requires a Cross-Media Ad Marketplace
The convergence of linear television and streaming is redefining advertising planning into a cross-media marketplace.
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What ABC News Means About Its Media (Technology) Trifecta
ABC News executive director of media & technology Fabian Westerwelle and LTN CTO Brad Wall compare approaches to technology decision-making.
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Mass, Interactive Live Streaming Needs a Different Strategy/Structure
The current one-to-many model of video streaming is not fit to cope with the real-time two-way demands of interactive applications.
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How Connected TV Can/Should Enable Content Discovery
LG Ad Solutions study highlights the importance of TV homepages as the focal point for content discovery amid increasing CTV content.
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Amy Webb: What’s the Future of Media? Personalized, Participatory, and “Push Button”
FTI’s 2023 Tech Trends report says entertainment has reached a tipping point, with new technologies enabling novel forms of expression.
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Why Connected TV Is Both an Answer and a Question for Premium Streamers
Connected TV is proving to be the savior for major streaming services as US viewers actively embrace ads in return for cheaper content.
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Here’s Why (and How) Terrestrial TV Distribution Is “Greener” Than IP-Delivered Content
Old-fashioned over-the-air broadcast TV is greener than streaming, according to a a new report drawing on data from across Europe.
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CES 2023: Controlling the Connected Home and Media Delivery/Distribution
In its report following CES 2023, Parks Associates finds that Smart TVs now represent the most important point in the connected home.
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CES 2023: Where Are We With Smart TV Platforms?
The most notable developments for the Media & Entertainment industry at CES 2023 were in the Smart TV space, according to an IABM report.
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From Cloud to Edge and Back Again: What Comes Next for Live Streaming
The live streaming industry is turning to edge computing to help reduce latency and bandwidth costs and keep up with customer demands.
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Get You Up to Speed: Where We Are With Free Ad-Supported Streaming TV
FAST channels are gaining popularity as a new linear distribution model for delivering pre-programmed content to a mass audience.