92 Results for Connected / Mobile TV Apps
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Mass, Interactive Live Streaming Needs a Different Strategy/Structure
The current one-to-many model of video streaming is not fit to cope with the real-time two-way demands of interactive applications.
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How Connected TV Can/Should Enable Content Discovery
LG Ad Solutions study highlights the importance of TV homepages as the focal point for content discovery amid increasing CTV content.
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Here’s Why (and How) Terrestrial TV Distribution Is “Greener” Than IP-Delivered Content
Old-fashioned over-the-air broadcast TV is greener than streaming, according to a a new report drawing on data from across Europe.
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Mobile Video By the Numbers: Data, Downloads and “House of the Dragon”
The mobile streaming industry is experiencing a download boom, with hours spent on mobile phones peaking at a record 4.1 trillion in 2022.
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Where Are We With Consumers and CTV? Because It Keeps Changing
An LG Ads Solutions survey shows CTV used for advertising as households continue to replace subscriptions and linear TV for FAST channels.
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Get You Up to Speed: Where We Are With Free Ad-Supported Streaming TV
FAST channels are gaining popularity as a new linear distribution model for delivering pre-programmed content to a mass audience.
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Online Pay TV Is Paying Off (and Here’s Why That’s a Good Thing)
Ttraditional Pay-TV is morphing into Pay-TV online, but — as some analysts have been saying — TV will still be TV.
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Connected TV Takes Over the World
A new report reveals that connected TV surpassed mobile as the channel with the greatest share of global video impressions in 2021.
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FAST TV and SVOD Are “Channeling” the Cable Business Model
The FAST ecosystem can be confusing but a new report demystifies the current trends, including the ongoing battle over the interface.
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SVOD vs. AVOD Today, All Connected TV Tomorrow
With the rise in the use of ad-supported streaming TV services, the line between SVOD and AVOD continues to blur.
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This Is the Future of TV (Until Everything Changes Again)
PwC‘s new 2022-2026 Global Entertainment & Media Outlook predicts OTT video revenue in the US will reach $40.4 billion by the end of 2026.
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TikTok is Coming After TV. Can It Be Stopped? (Should It Be?)
TikTok is now a direct competitor for video viewers to everyone from broadcast TV and cable services to Netflix and studio streamers.