45 Results for Advertising / Commercial Production
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ChatGPT Tells All: “Predicting”/Prompting the Future of Media
The days of one-size-fits-all content are over, and by 2050 advanced algorithmic systems will drive media personalization to new heights.
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Getting Personal: How Advertising’s “Big TV-First” Tactics Need to Adapt
Linear TV is converging with digital channels into Converged or Advanced TV at pace, but the advertising ecosystem isn’t keeping up.
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When Podcasting Collides with Commercialization
Podcasts are becoming commercialized, corporatized, and centralized, threatening the grassroots origins of the medium.
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How the Metaverse Opens the Door to New Creative (and Commercial) Possibilities
Advanced avatars, creative platforms and virtual worlds: “A new digital era on the horizon as the metaverse shifts from a sci-fi concept into reality,” says Emma Chiu, global director of Wunderman Thompson Intelligence.
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Pay TV, Commercial TV and Theatrical to Suffer as SVODs Battle for Eyeballs
A new forecast from Lightshed Partners predicts that SVOD subscriptions will cannibalize pay-TV to reach 1.25 billion by the end of 2024.
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Episodic Content Continues to Grow and Virtual Production Meets the Demand | Source: Sohonet
Virtual production is one sector which actually has been helped by pandemic restrictions. Crews can work more safely on a virtual stage and the costs of location shooting are saved. The technology is expensive up front, but as producers become used to the changes to workflow, cost and production time should come down.
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Future Opportunities for 5G Technology in Media Content Production
Sennheiser’s Maria Dolores Pérez Guirao outlines key workflow applications for 5G technology in the live content production space.
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Using Open Cloud Infrastructure for Live Production | Source: SMPTE
As cloud services become more ubiquitous and less expensive, broadcasters are becoming eager to utilize the cloud, especially in live streaming media production.
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TV2025 to Explore AI at NAB Show New York
The C-Suiter’s Guide to AI: Cutting Costs & Finding New Revenue will be held Wednesday, October 25 at 2:25 p.m. as part of TV2025.
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Strategies for Social Video Storytelling
Douglas Spotted Eagle shares best practices for creating effective video for social media marketing campaigns.
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Navigating the Creator Economy: A Deep Dive with Industry Experts at the 2023 NAB Show
The 2023 NAB Show session, “The Independent Age in the Creator Economy,” offered expert insights into brand partnerships and more.
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The Many Paths on the Road to Personalization
NAB Show’s Intelligent Content Experiential Zone spotlights content personalization, automated production and using data to engage viewers.