A new report finds virtual production is on the rebound post-strikes, driven by generative AI and innovations in real-time technologies.

VŪ’s Megan Hill breaks down the virtual production options for a range of clients, projects, sectors, and budgets.

The days of one-size-fits-all content are over, and by 2050 advanced algorithmic systems will drive media personalization to new heights.

Linear TV is converging with digital channels into Converged or Advanced TV at pace, but the advertising ecosystem isn’t keeping up.

Podcasts are becoming commercialized, corporatized, and centralized, threatening the grassroots origins of the medium.

Advanced avatars, creative platforms and virtual worlds: “A new digital era on the horizon as the metaverse shifts from a sci-fi concept into reality,” says Emma Chiu, global director of Wunderman Thompson Intelligence.

A new forecast from Lightshed Partners predicts that SVOD subscriptions will cannibalize pay-TV to reach 1.25 billion by the end of 2024.

Virtual production is one sector which actually has been helped by pandemic restrictions. Crews can work more safely on a virtual stage and the costs of location shooting are saved. The technology is expensive up front, but as producers become used to the changes to workflow, cost and production time should come down.

Sennheiser’s Maria Dolores Pérez Guirao outlines key workflow applications for 5G technology in the live content production space.

As cloud services become more ubiquitous and less expensive, broadcasters are becoming eager to utilize the cloud, especially in live streaming media production.

MrBeast president Marc Hustvedt shows how creators are evolving from on-camera talent to producers, becoming in-house partners for brands.

The secret to mastering influencer marketing is to treat influencers with respect, maintain a clear budget, and focus on ROI.