40 Results for Advertising / Commercial Production
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Getting Personal: How Advertising’s “Big TV-First” Tactics Need to Adapt
Linear TV is converging with digital channels into Converged or Advanced TV at pace, but the advertising ecosystem isn’t keeping up.
When Podcasting Collides with Commercialization
Podcasts are becoming commercialized, corporatized, and centralized, threatening the grassroots origins of the medium.
How the Metaverse Opens the Door to New Creative (and Commercial) Possibilities
Advanced avatars, creative platforms and virtual worlds: “A new digital era on the horizon as the metaverse shifts from a sci-fi concept into reality,” says Emma Chiu, global director of Wunderman Thompson Intelligence.
Pay TV, Commercial TV and Theatrical to Suffer as SVODs Battle for Eyeballs
A new forecast from Lightshed Partners predicts that SVOD subscriptions will cannibalize pay-TV to reach 1.25 billion by the end of 2024.
Episodic Content Continues to Grow and Virtual Production Meets the Demand | Source: Sohonet
Virtual production is one sector which actually has been helped by pandemic restrictions. Crews can work more safely on a virtual stage and the costs of location shooting are saved. The technology is expensive up front, but as producers become used to the changes to workflow, cost and production time should come down.
Future Opportunities for 5G Technology in Media Content Production
Sennheiser’s Maria Dolores Pérez Guirao outlines key workflow applications for 5G technology in the live content production space.
Using Open Cloud Infrastructure for Live Production | Source: SMPTE
As cloud services become more ubiquitous and less expensive, broadcasters are becoming eager to utilize the cloud, especially in live streaming media production.
How Synthetic Media Is Completely Changing … All Media
Synthetic media, sometimes referred to as “deepfake” technology, is already impacting the creative process for artists (and non-artists).
5G and the Metaverse: This Is Happening, People
5G is set to generate $7 trillion in economic value by 2030, InterDigital reports, as it fuels a proliferation of connected devices.
Storytelling Has Become the World’s Biggest Commodity
Conventional wisdom suggests we now live in a creator economy, but that’s just part of a far wider, richer and more profound Story Economy.
Facebook Pulled the Plug on Its Podcasting. Does That Actually Mean Anything?
Is it a sign of the podcasting apocalypse (#podcastalypse?) or just a smart business consolidation in the face of an overcrowded audio market (that could be reeling itself back in […]
If a Podcast Isn’t Video, Did It Really Happen?
Matt Deegan predicts podcasts will all have a video component, eventually, but Brett Moss isn’t convinced. He asks, “What is a podcast, anyway?”
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